Meet Cuan, our Events Manager

Meet Cuan, our Events Manager

Our Marketing team is at the heart of helping Tide grow. This team includes performance and product marketing, Community and Events! We’d love for you to meet the people behind the Marketing team – so here’s our Events Manager, Cuan!

👋 Hey Cuan! Introduce yourself in a sentence. 

I’m the Events Manager here at Tide; working on internal and external events to promote our amazing products and to educate and inform our current and future customers.

What’s your background?

I’ve worked in events and event management for 19 years. I’ve been lucky enough to work in many different industries including radio (Hallam FM), charity (The Movember Foundation), Law (Latham and Watkins) , International Finance (Bloomberg) and in some well known venues such as Shakespeare’s Globe.

I love working in events. The different challenges which arise (sometimes on a minute by minute basis!) and the different places around the world that my work has taken me, have allowed me to be continually excited and passionate about my role. 

What made you want to join Tide?

I’d seen some of Tide’s marketing and branding around London and when I came across this role I was instantly interested. 

After meeting the team I knew Tide was a great fit for me. It’s a very exciting time in the company’s growth and development and I could see so much potential for new events with Tide’s community of small businesses. I was confident we could do amazing things together, so watch this space for masterclasses and much more.

Tell us about the best event you’ve organised

I don’t think I have a specific favourite as they have all been so different, but the series of events I did during my time with Movmeber 👨 were really special. The events we did had a huge positive impact on people’s lives and health and in some cases helped saved lives. The venues, partners and people that I worked with were all amazing and the events that we managed to do were a lot of fun. They were hugely challenging and the stress sometimes was next level, but in the end it was all so worthwhile and I am still very proud of the events we did and the messages that we managed to spread about men’s health.

I also once closed down a whole block of New York City with one phone call to enable a VIP to attend an event safely and that was pretty cool.

What are you most excited for this year at Tide?

I hope this year will allow us to produce some really amazing Tide lead events that will allow us to bring our customers and potential customers together in really interesting spaces with some new and unique ways of bringing our amazing product into people’s lives and businesses. We have the potential opportunity to be at the forefront of this type of event provision in our industry and I am really excited about being part of that and making it a reality.

Event Organising can be stressful! What’s the most interesting challenge you’ve come across since you joined Tide?

Luckily after years of events work I have become quite good with dealing with stress and understand that as long as no one is in immediate danger of injury and nothing is on fire then it will all be ok in the end, and getting stressed about something is pretty much always counterproductive. So far there have been no serious challenges that spring to mind and I hope that continues for 2020. However, knowing the events industry as I do I am almost certain something will occur soon enough.

What’s your hidden talent?

I DJ to quite a decent standard, I have a good eye for taking a photo and had one of my pieces displayed in the Royal Academy Summer Exhibition in 2015 📷 And I can also use a pottery wheel.

When you’re not at Tide, what’s your favourite thing to do?

I have a young daughter so spending time with her and my wife is always my favourite thing to do but I also enjoy being by the sea, taking photos, discovering new interesting places to eat, seeing any type of live music and being on my bike 🚴

Baby Cuan

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