Meet Deepti, our Head of KYC
Dedicated to understanding our members and their businesses better, the KYC team is the first one most members get to interact with – needless to say, they have a key role here at Tide! We’d love for you to get to know them too – so first up, here’s Deepti.
👋Hi Deepti! Tell us a little bit about you.
Hello! I head up the KYC team here at Tide (which stands for Know Your Customer), and I’m responsible for onboarding new Tide members. I’ve been in financial services for almost 10 years now, and across anti-money laundering, compliance and – of course – onboarding.
What made you want to join Tide?
I wanted to join a different new type of banking. Traditional banks are now being left behind and I wanted to move with the times. Tide is an exciting new way of banking and it’s quicker and makes lives a lot easier.
What’s your typical working day?
I get in at 7:30am to get some work done quietly before the manic day starts at 9am, when the rest of my team gets in. I spend my day assisting the KYC team with onboarding new members, which ultimately decides which account opening requests are legitimate. The best part of my job is seeing all the weird and wonderful businesses joining Tide on a daily basis.
What’s the most interesting case you’ve come across?
We recently onboarded a company that designs irrigation and control technology for vertical farms. The company uses a light source to grow plants without soil! I thought that was awesome.
What’s your biggest source of motivation?
Providing our members with the best onboarding experience possible – and, on the flip side, protecting Tide from fraudulent account requests.
When you’re not at Tide, what’s your favourite thing to do?
To spend time with my husband Ben, and the other special man in my life… my dog, Diesel.