Meet Diane, our Head of KYC
Dedicated to understanding our members and their businesses better, the KYC team is here to help you through our signup process. Based across London and Sofia, we have an expanding team of passionate analysts on hand to get your account up and running as quickly as possible. We’d love for you to get to know them too: here’s Diane.
👋Hey Diane! Introduce yourself in a sentence
I am a devoted mum to 2 beautiful daughters, who would describe me as passionate and transparent.
What’s your background?
I have been in the financial Industry for 30+ years, and was introduced to KYC (Know Your Customer) 20+ years ago. I worked first within retail banking, then moved to investment banking for most of my career.
How did you cross paths with Tide?
Working in the financial industry, I was aware of the buzz around Fintechs and their status as the ‘efficient new style of banking’. My first sight of Tide was on the side of a bus 🚌 which I took as a sign, because I was then contacted about the Head of KYC opportunity!
What’s your favourite part of your role?
I love the variety of my days; not one day is the same!
What’s your favourite Tide feature?
I don’t have a single favourite feature. There’s so much I love, from the design of the app, to the minimalistic card in our fancy interactive packaging, to the online communication with an actual person. We truly provide a personalised account opening experience at its best.
What’s the most interesting challenge you’ve come across since joining Tide?
There are a lot of challenges, but they are all good ones. Customer service is key to our mission and it’s important to ensure that we keep up with our growth of new sign-ups, whilst maintaining our efficient service.
What are you looking forward to most this year?
This is a fast paced environment where changes happen regularly. I am looking forward to being part of an expanding company and being able to contribute towards some of the new features within Tide.
What do you like most about working at Tide?
I have worked in some very big corporate organisations and it is such a pleasure to work within a smaller environment where you can make a real difference. My team are great and I work with hard working individuals who really care about the company mission.
Can you describe your team in 3 words?
Enthusiastic, knowledgeable and focussed
Favourite desk snack?
If I had time for a snack it would be pistachios 🌰
Ideal celebrity dinner party guests?
Steve Coogan, Prince Harry and Ricky Gervais
When you’re not at Tide, what’s your favourite thing to do?
Walking with my husband 🌳 we live in a lovely village and the surrounding areas are gorgeous. I also spend time catching up with friends and family.