Meet Kerstin, our SEO Manager
Our Marketing team is at the heart of helping Tide grow. This team includes performance and product marketing, Community, and Partnerships. We’d love for you to meet the people behind the Marketing team – so here’s our SEO Digital Marketing Manager: Kerstin
👋 Hey Kerstin! Introduce yourself in a sentence.
Hi there, I’m Kerstin. Originally from Germany, I have been living in London for nearly three years and I’m the Search Engine Optimisation / Digital Marketing Manager here at Tide.
What’s your background?
I studied International Business majoring in Finance and Controlling. To be honest, I didn’t enjoy it too much and always knew I wanted to work in Digital Marketing, which was quite new at that time and therefore not very common to be taught at university – I managed years later to find a program and finally did my Masters in Digital Marketing.
After my days at university studying business, my journey took me from being a Digital Marketing Manager/SEO at a software company in Germany, to working in SEO agency-side in Switzerland, while freelancing for small clients and LinkedIn Learning in Austria, then on to working in SEO for one of the larger UK banks, before moving to where I am now, here at Tide in London.
What made you want to join Tide?
Being passionate about anything digital and having been part of an entrepreneur mentorship program myself, I’m quite keen on anything tech/startups/entrepreneurship and really enjoy going to meetups and similar events.
In April 2018, I went to #TechFinimized: Founder Stories, From Then to Now and heard George Bevis, Tide’s Founder, speak about the company’s story, including their mission to make business banking for small businesses easy and hassle-free as well as highlighting the importance of building the right team, and working with ambitious mission-driven people. At that time I worked for one of the big banks and could very much relate to the need of being more agile and less processed. So fair to say his talk really sparked my interest and less than a year later, I jumped at the opportunity to become part of the team. I haven’t had any regrets about the move 🙂
What’s your typical working day?
Busy. Incredibly busy. But the good kind really. The kind that keeps you excited.
I’m not a morning person at all so coffee is very much needed when I get in. After that I have a look at what I’ve missed on Slack (always excited to see yesterday’s stats) and quickly go through my email to see what needs immediate attention. From there I structure my day, and prioritise what I need to do. I love being organised (might be my German heritage 🤷♀️) so keeping everything in Trello makes it easy to keep on track and follow up with tasks and people.
There is a lot going on so daily tasks can vary quite a bit. Working in SEO, there are many areas I’m involved in including Content, PR, Design, WebDev, UX and Analytics to name some of them. Given how collaborative our team is, this is really quite fun. I could be working on technical “SEO” improvements to our website or on launching new content to attract more visitors (and potential members) organically. One thing I really like is that we keep meetings to a minimum, so we get a lot of the actual action rather than just talking about it.
What’s your favourite Tide feature?
This is a hard one. There are quite a few features I really love. We are currently rolling out multi business accounts, which I’m particularly excited about. This really is a game changer and I know quite a few members that will very much benefit from it.
What’s the most interesting challenge you’ve came across since you joined Tide?
Keeping on track of everything. It’s such an exciting time to be at Tide, the different opportunities and ideas to spend time on seem endless. If there’s anything you want try to grow your channel (within reason of course), you’re very welcome test your ideas.
So you have to make sure you don’t lose sight of all the tasks at hand, manage priorities and allocate your time wisely, otherwise you might end up running around like a crazy chicken! 🐔
Most exciting thing about SEO?
SEO is ever changing and never gets boring. To me SEO isn’t really a standalone channel it is more about bringing all the right parts together in the best possible way. Flawless technical website setup, great user experience, amazing products, engaging content, regular PR coverage, happy members leaving positive feedback online, and so much more can all have an impact on what I do and on how much Google love we’ll get in the end 💙
What are you most looking forward to this year at Tide or outside?
In regards to SEO we are still in the beginning of our journey, so I’m very much looking forward to implementing ideas and seeing results. In regards to the overall picture here at Tide, I’m looking forward to us launching more and more helpful products and features, making business banking easier for our members day by day.
On a more personal note I’m looking to explore new travel destinations this year. Some destinations actually come from speaking to the Tide team, we’re a diverse bunch with many nations represented in the office, now I want to discover many of my colleague’s home countries.
What’s your hidden talent?
Not sure if it’s an actual talent, but a friend volunteered me once for a hot chilli eating contest. I wasn’t very keen but decided to do it nevertheless, and ended up winning out of 12 people! Also, I was the only female competitor – I think we’re just not as keen on flexing our muscles in front of an audience.
If I learned anything from it, Carolina Reaper and Wasabi really don’t mix! 🔥
When you’re not at Tide, what’s your favourite thing to do?
I love to travel. Such a nice way to explore and learn new things. I also love food, so that really goes hand in hand. Probably one of the biggest reasons I can’t wait to go back to Bali at some point.
Speaking on a less time and budget intense basis, I really enjoy some quiet time, running or reading and spending time with good friends.