Meet Phil, our Paid Social Manager
Our Marketing team is at the heart of helping Tide grow. This team includes performance and product marketing, Community and Partnerships. We’d love for you to meet the people behind the Marketing team – so here’s our Paid Social Manager, Phil!
👋 Hey Phil! Introduce yourself in a sentence
Hi, I’m Phil and I’m the Paid Social Manager here at Tide. Rumour has it I’m much happier than my Unpaid counterpart 😉
What’s your background?
I worked as a reporter for a local newspaper for a year after leaving university but, despite the endless free invites to village fetes, I decided to move into marketing instead. For the last three years I worked at agencies specialising in conversion and content marketing, mainly across social channels.
How did you cross paths with Tide?
My old agency’s office was only a stone’s throw away from Tide, but it wasn’t until I worked on a Fintech campaign with them that I actually started hearing more about Tide.
What’s your favourite part of your role?
I like being able to see the direct results of the work I’ve accomplished. Whether I’m testing new adverts or looking for new channels to work with, I can see the results in new members signing up. Listening to the marketing team you might think we’re all a bit addicted to talking about data, and you’d be right 🤓
What’s your favourite Tide feature?
We’re currently doing a test to determine which feature potential members like the most, so my favourite will be whatever is the most popular!
What’s the most interesting challenge you’ve come across since you joined Tide?
Coming from an agency I was used to managing clients, so being on the other side of the relationship and being pitched to was strange at first. It’s been a welcome change!
What are you most looking forward to at Tide this year?
Seeing our ads on TV for the first time! 📺
Can you describe your team in 3 words?
Determined, talented, committed 👊
What’s your hidden talent?
I can write in shorthand at 100 words per minute (which actually isn’t that fast…)
When you’re not at Tide, what’s your favourite thing to do?
I’m currently training for a half-marathon with my marketing colleague Shah, so running is probably my favourite (and, at times, least favourite) thing to do at the moment 🏃♂️