Tide Talk #2 – How to win at digital marketing with Ned Poulter

For our second Tide Talk, we were joined by Ned Poulter, founder and CEO of the digital marketing consultancy Pole Star Digital. Ned has been a digital marketer for more than a decade, working with well-known brands like LADBible and Yo! Sushi.

Ned explores SEO and paid social media, which, he says, can lead to substantial growth opportunities. He stresses the need to exploit three key areas: visibility, personalised data and interaction.

Watch his full talk below.