Tide Talks #9 – How to build your brand in a physical space

Architect and self described “doctor of space and form”, Jenny Jones was the creative force behind the Tide Old Street store.

Before she created Studio Jenny Jones, Jenny worked for various industry heavyweights including Lord Richard Rogers, Rem Koolhaas and Prada. Her work is notable for its sensitive approach to contemporary design. She marries rigorous analysis with an understanding of the emotional impact of her work, using material and cultural research in the process.

Watch the video to learn strategies for transforming your brand effectively into a physical space.