Senior MarTech Analyst

Location: Hyderabad - Remote
Department: Data

Who are Tide:

At Tide, we’re on a mission to save businesses time and money. We’re the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. Using the latest tech, we design solutions with SMEs in mind and our member-driven financial platform is  transforming the business banking market. Not only do we offer our members business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses. 

Tide is about doing what you love. We’re looking for someone to join us on our exciting scale up journey and be a part of something special. We are wanting passionate Tideans to drive innovation and help build a best-in-class platform to support our members. You will be comfortable in ambiguous situations and will be able to navigate the evolving FinTech environment. Imagine shaping how millions of Tide members discover and engage with business banking platforms and building this on a global scale. 

What we’re looking for:

As a MarTech Anlayst at Tide, you’ll join an ambitious team of highly motivated, talented Tideans who love to collaborate and are driven by helping people achieve their business ambitions. We live and breathe our values, which are to put our members first, work as one team and be data driven. As part of our team, they’ll matter to you too. You will report directly to the Head of Analytics. You will be responsible for shaping up our Marketing Analytics, Advertising & customer data landscape. We already have some great tools and you will be responsible for making sure that we continue to invest in these integrations. Also, you will be responsible for helping us understand what are the gaps that we have and we need to resolve in the short/medium/long term.This is an extremely cross-functional role and requires a unique individual that is comfortable building relationships across the organisation but mainly with marketing, data & engineering teams.

This role will suit an individual who is keen to use their experience to implement and scale a best in class Marketing & customer platform using industry leading cloud technologies. Some key challenges will consist of supporting the growing marketing teams needs as we expand into new regions, ensuring the operational excellence of our key mar, ad, prod tech platforms and setting up processes to ensure consistency and continuity across distributed teams

Our current stack consists of Appsflyer ,Segment, Google Tag Manager (GTM), Google Analytics & Adwords (GA), Heap, Iterable

As a Sr MarTech Analyst you’ll be:

  • Being responsible for the marketing analytics vision, strategy and roadmap to support marketing and product development focuses including CRM integrations.
  • Collaborating with Marketing, Product & Technology teams to define needs in support of commercial objectives and to deliver the solution.
  • Supporting business case creation for new technologies and 3rd party integrations.
  • Researching, evaluating and recommending new analytics systems and suppliers
  • Identifying, scoping, implementing and develop marketing automation and optimisation opportunities with industry best practices and recommendations
  • Turning solutions into clearly articulated User Stories for new features and for improvements to existing features. This is based on a thorough understanding of the user needs and on feedback from customers and stakeholders.
  • Orchestrating product releases and feature launches across multiple departments to verify relevant training, documentation, enablement, and internal and external communications are done effectively and successfully.
  • Ensuring data collection is tracking accurately across a variety of tools/platforms
  • Overseeing correct set up of all ad tech platforms and not limited to adservers and Programmatic platforms
  • Supporting Data teams in understanding and utilising Data Sources. Certain products and sources are complex and nuanced in how they structure/provide data and the commercial effects of data modelling can have considerable impact. You'll be at the centre of decision-making, advising teams on what to use and how
  • Owning and drive tracking parity with advertising platforms and Single source of truth amongst all platforms
  • Being aware & implementing solutions to fast changing external actions ie ios14 , cookies changes

What makes you a great fit:

  • You have professional experience setting up end-to-end Marketing Automation data flows
  • You have deep domain knowledge of the MarTech landscape and ability to apply this knowledge to empower marketers. Experience with B2B Martech implementation is a strong plus.
  • You have project delivery experience with MarTech, lead management, or demand generation operations (e.g. integrating new 3rd party tools, migrating CRM, etc.)
  • You have experience working with customer data platforms, tag management platforms, data management platforms, cloud computing platforms (especially for data warehousing and ETL),Holistic understanding of existing and upcoming MarTech solutions/platforms and how they connect into the broader marketing technology landscape.
  • You have experience with Python or other scripting languages
  • You have experience in in ad tech, with a strong focus on cross device and omnichannel consumer experience
  • You have extensive experience in paid and owned media platform integrations and strong understanding of how regulations like CCPA and GDPR are impacting these marketing channels
  • You have experience implementing Google Analytics and Marketing Tags on websites using a tag manager (such as GTM, Ensighten or Tealium). Knowledge of Firebase and Appsflyer is also beneficial.
  • You have hands on experience working with ad platforms and their APIs ie Google API, Facebook conversion API
  • You have experience working with native apps & website

What you’ll get in return:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get:

  • Competitive salary
  • Self & Family Health Insurance
  • Term & Life Insurance
  • OPD Benefits
  • Mental wellbeing through Plumm
  • Learning & Development Budget
  • WFH Setup allowance
  • 15 days of Privilege leaves
  • 12 days of Casual leaves
  • 12 days of Sick leaves
  • 3 paid days off for volunteering or L&D activities
  • Stock Options

Tidean Ways of Working 

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We believe it’s what makes us awesome at solving problems! We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.