Social Media Executive

Location: London
Department: Marketing

About You 

As our Social Media Executive, you’ll manage and develop Tide’s social media calendar designed to introduce our members to new products, and help them get the most out of the products they already hold.  Working closely with the Member Engagement Team, you’ll devise compelling social campaigns and engaging content to promote our diverse product offering that will deliver meaningful engagement with our Tide members. You’ll also be responsible for reporting on campaign results, and sharing these insights broadly across the teams.

Some of the things you’ll be doing: 

  • Managing and developing Tide’s product social media calendar to support existing product marketing campaigns and new product launches
  • Crafting copy for posts following our content calendar, making sure the copy is in Tide’s tone of voice and distribute it across our social media channels
  • Adapting Tide’s tone of voice as appropriate to different channels
  • Briefing and overseeing the production of social assets with the inhouse design teams
  • Scheduling and uploading posts across all customer facing platforms
  • Developing content distribution automation systems to optimise your time and ensuring you can spend time on content development, analytics and strategy
  • Assisting Product Marketing Managers in creating and delivering strategy derived from insight
  • Identifying key community members and developing conversations/ relationships with them on our social channels to collect product feedback

What you’ll get in return:

  • Competitive salary 
  • Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
  • Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
  • 24/7 Employee Assistance Programme
  • 25 days holiday with the ability to buy extra days
  • We invest in your development with a £1,000 professional L&D budget per year and ability to access thousands of resources through the Learnerbly platform
  • Referral bonus when you bring your friends to join Tide 
  • Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
  • Spacious brand new office in Liverpool street with an all-day snacks bar
  • Enhanced family-friendly leave
  • 24 hours paid volunteering or L&D time off per year
  • Flexible work from home or at the office arrangements
  • Monthly team socials (we’ve had themed bingo, online cocktail making sessions, wellbeing challenges and themed virtual pub quizzes)

You’ll be a great fit if: 

  • You have a passion for marketing in a scale-up environment, and have 2+ yrs experience
  • You have a passion for product marketing and how the Tide product can help our members
  • You are passionate about social media with a perfect understanding of the different platforms and emerging trends
  • You are an excellent copywriter with a natural, confident and positive style 
  • You are detail oriented and highly organised: you will manage many channels and projects simultaneously
  • You have experience of producing content to fit different platforms and audiences
  • You have a knowledge and understanding of social listening tools e.g. Hootsuite, Sprout Social
  • You have great communication skills – able to explain complex information in a simple way
  • You have excellent customer service skills – you are personable, love to help people and are naturally solution-oriented
  • You are able to adapt quickly and efficiently to changing priorities, and are eager to support the wider marketing team….you are happy to work as part of “One Team” at Tide

Who are Tide?

We’re the UK’s leading provider of smart current accounts for sole traders and small companies. We’re also on a mission to save business owners time and money on their banking and finance admin so they can get back to doing what they love – for too long, these customers have been under-served by the big banks.

Our offices are in London, UK, Sofia, Bulgaria, Hyderabad and Gurugram, India, where our teams are dedicated to our small business members, revolutionizing business banking for SMEs. We are also the leading provider of UK SME business accounts and one of the fastest-growing fintechs in the UK.

We’re scaling at speed with a focus on hiring talented individuals with a growth mindset and ownership mentality, who are able to juggle multiple and sometimes changing priorities. Our values show our commitment to working as one team, working collaboratively to take action and deliver results. Member first, we are passionate about our members and put them first. We are data-driven, we make decisions, creating insight using data.

We’re also one of LinkedIn’s top 10 hottest UK companies to work for.

Here’s what we think about diversity and inclusion…

We build our services for all types of small business owners. We aim to be as diverse as our members so we hire people from a variety of backgrounds. We’re proud that our diversity not only reflects our multicultural society but that this breadth of experience makes us awesome at solving problems. Everyone here has a voice and you’ll be able to make a difference. If you share our values and want to help small businesses, you’ll make an amazing Tidean.

A note on the future of work at Tide:

Tide’s offices are beginning to open for Tideans to return on a voluntary basis. Timelines for reopening will be unique for each region and will be based on region-specific guidelines. The health and well-being of Tideans and candidates is our primary concern, therefore, for the foreseeable future, we have transitioned all interviews and onboarding to be conducted via Zoom.

Once offices are fully open, Tideans will be able to choose to work from the office or remotely, with the requirement that they visit the office or participate in face-to-face team activities several times per month.