Sr Product Marketing Manager – Business Services

Location: London
Department: Product

About You

As a Senior Product Marketing Manager you’ll be a seasoned product marketing professional, with excellent verbal and written communication skills, along with proven project management and relationship-building ability. You will thrive on autonomy, being able to plan ahead and execute at the same time, and will bring a good working knowledge of product marketing tools and analytical techniques.

You will be the central point of contact between the business services and marketing teams. Working with product owners, designers and the VP of business services, you’ll create marketing materials and content increasing acquisition of new users using business services products, both existing and new to the Tide platform.

Some of the things you’ll be doing:

  • Planning product marketing campaigns. Build and maintain a knowledge of the value propositions and market context/competition in the Business Services area. Perform analysis to size marketing opportunities and determine marketing targets, and to assess future market and positioning opportunities. Work with marketing teams to support the definition of marketing campaigns for groups of products or entire topics, and ensure the effective prioritisation of product marketing campaigns by marketing teams. 
  • Preparing product marketing material. Create and maintain customer facing functionality material, synthesising product value proposition into clear written communication materials and training materials for customer-facing teams
  • Project management and execution. Take accountability for the delivery of growth targets and execution of product marketing campaigns, driving corrective actions independently. Support timely execution of product marketing campaigns and go to market processes, working with marketing teams (both internally and those of partners). Support definition of best practices and contribute to ways of working between product, marketing and other stakeholders
  • Stakeholder management and communication. Act as a point of contact between business area and marketing teams (both internally and those of partners). Coordinate activity and foster collaboration with teams  outside of direct control, both in customer-facing teams and supporting functions.

What you’ll get in return:

  • Competitive salary 
  • Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
  • Employee Assistance Programme
  • 25 days holiday with the ability to buy extra days
  • We invest in your development with a £1,000 professional L&D budget per year
  • Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
  • Spacious brand new office in Liverpool street with an all-day snacks bar
  • Enhanced family-friendly leave
  • 24 hours paid volunteering time off per year
  • Flexible working options
  • Sabbatical leave 
  • Share options

You’ll be a great fit if:

  • You have 4+ years' product marketing experience
  • You have experience in and understanding of the SME space, SaaS software and/or fintech
  • You have a track record of successful end-to-end product marketing campaigns: defining the value proposition, creating effective product marketing materials and ensuring successful execution with a cross-functional team; we’re after someone who’s not afraid to get their hands dirty and remove any blockers that might be on the critical path
  • You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
  • You have very strong project management skills and can foster collaboration with teams outside of your direct control by building strong relationships.
  • You’re well versed in product analytics, and can use data to drive decisions within product marketing campaigns.
  • You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution.


Who are Tide?

We’re the UK’s leading provider of smart current accounts for sole traders and small companies. We’re also on a mission to save business owners time and money on their banking and finance admin so they can get back to doing what they love – for too long, these customers have been under-served by the big banks.

Our offices are in London, UK, Sofia, Bulgaria and Hyderabad, India, where our teams are dedicated to our small business members, revolutionizing business banking for SMEs. We are also the leading provider of UK SME business accounts and one of the fastest-growing fintechs in the UK.

We’re scaling at speed with a focus on hiring talented individuals with a growth mindset and ownership mentality, who are able to juggle multiple and sometimes changing priorities. Our values show our commitment to working as one team, working collaboratively to take action and deliver results. Member first, we are passionate about our members and put them first. We are data-driven, we make decisions, creating insight using data.

We’re also one of LinkedIn’s top 10 hottest UK companies to work for.

Here’s what we think about diversity and inclusion…

We build our services for all types of small business owners. We aim to be as diverse as our members so we hire people from a variety of backgrounds. We’re proud that our diversity not only reflects our multicultural society but that this breadth of experience makes us awesome at solving problems. Everyone here has a voice and you’ll be able to make a difference. If you share our values and want to help small businesses, you’ll make an amazing Tidean.

A note on the future of work at Tide:

Tide’s offices are beginning to open for Tideans to return on a voluntary basis. Timelines for reopening will be unique for each region and will be based on region-specific guidelines. The health and well-being of Tideans and candidates is our primary concern, therefore, for the foreseeable future, we have transitioned all interviews and onboarding to be conducted via Zoom.

Once offices are fully open, Tideans will be able to choose to work from the office or remotely, with the requirement that they visit the office or participate in face-to-face team activities several times per month.