UX Writing Manager

Location: London
Department: Design, UX & Brand

About You

We're looking for an outstanding UX Writing Manager / Content Design Manager to lead and drive the content strategy for micro-copy across our product teams, helping to shape the future of our SME financial platform. Your work will have a huge impact, and the scope of this role is huge, as you’ll be a key contributor to our continued success.

Tide is a daily part of the lives of more than 350,000 members and business owners already, and your work here will help shape the way that members interact with their finances, to help them grow, and give them time back to do what they love.

You'll have the opportunity to work alongside experienced product professionals, and hand-in-hand with product designers, developers, data scientists, product managers, and user research to build, ship and create a world-class SME financial platform.

We're creating a financial platform that works for everyone, so we particularly encourage applications from different underrepresented demographics. 

Some of the things you’ll be doing: 

  • Leading a small but growing team of UX Writers, helping shape their career paths through our career matrix and bi-annual performance reviews.
  • Working to understand business goals and user needs, then help plan, develop, and deliver clear, relevant written content that brings the two together.
  • Working with senior stakeholders to help understand the value of writing, solving problems, and developing our UX writing strategy.
  • Supporting embedded cross-functional product teams, responsible for all in-app copy produced
  • Owning Tide’s Tone of Voice and Content Design System, leading the way we unify the way we communicate to our members.
  • Collaborating across the business to evangelise great user-centric writing practices.
  • Challenging how we work in product and design, to help adopt new practices and tools.
  • Applying pragmatics that balance the ideal experience with trade-offs like technical constraints, experimentation, or business risk.
  • Helping to raise the bar for writing and design at Tide. 
  • You'll work to help make sure our long-term strategy, business goals, and experience quality are all in alignment and that there are healthy opportunities for visibility and feedback.
  • Supporting Tide’s internationalisation, and leading its language and ToV localisation strategies.

You’ll be a great fit if: 

  • You've led the writing practice for world-class products in a global, fast-growing company, ideally within a similar sector.
  • You can demonstrate experience and understanding of how your work fits into a wider context, and of recognising and addressing challenges.
  • You have experience managing priorities for yourself and your team, across a number of work areas.
  • You’ve worked in partnership with senior stakeholders in an advisory capacity, to give guidance and recommendations.
  • You understand that good writing is built on top of principles and tradeoffs. You make well-reasoned decisions always advocating for the best possible user experience.
  • You're passionate about inclusive design and accessibility, and you'll write with all our users in mind.
  • You have a data-informed mindset. You’re experienced in A/B testing tools and are adept at generating hypotheses for testing and learning.
  • You care about the details but are also comfortable zooming out, seeing the broader picture, and connecting the dots to create a cohesive overall experience.

What you’ll get in return:

  • Competitive salary 
  • Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
  • 24/7 Employee Assistance Programme
  • 25 days holiday with the ability to buy extra days
  • We invest in your development with a £1,000 professional L&D budget per year
  • Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
  • Spacious brand new office in Liverpool street with an all-day snacks bar
  • Enhanced family-friendly leave
  • 24 hours paid volunteering time off per year
  • Flexible working options
  • Sabbatical leave 
  • Share options

Here’s what we think about diversity and inclusion…

We build our services for all types of small business owners. We aim to be as diverse as our members so we hire people from a variety of backgrounds. We’re proud that our diversity not only reflects our multicultural society but that this breadth of experience makes us awesome at solving problems. Everyone here has a voice and you’ll be able to make a difference. If you share our values and want to help small businesses, you’ll make an amazing Tidean.

A note on the future of work at Tide:

Tide’s offices are beginning to open for Tideans to return on a voluntary basis. Timelines for reopening will be unique for each region and will be based on region-specific guidelines. The health and well-being of Tideans and candidates is our primary concern, therefore, for the foreseeable future, we have transitioned all interviews and onboarding to be conducted via Zoom.

Once offices are fully open, Tideans will be able to choose to work from the office or remotely, with the requirement that they visit the office or participate in face-to-face team activities several times per month.