Tide aspires to be the best place any of us will ever work. Our actions will determine whether we succeed in solving problems which affect millions. To achieve our goals we each commit to demand outstanding behaviours from ourselves and our colleagues:
Business owners are heroes and we’re here to give them their time back, so that they can focus on doing what they love. We don’t put personal interest or ambition ahead of this mission.
We acknowledge that things won’t always go our way: we learn useful lessons when they don’t. When we face adversity we stay positive, re-think and recommit whole-heartedly.
We make decisions as accountable individuals, not as committees. A good plan delivered is better than a perfect plan that never materialises, so we prefer action to analysis.
We deliver to deadlines. No excuses.
Like our members, we have limited resources and we make the most of them. We use our time and money scrupulously, deploying each in ways that maximise impact.
We tell our colleagues what they need to hear, even when it’s difficult. We go to extra lengths to deliver tough messages with real warmth.
We roll up our sleeves and do what is necessary for the team irrespective of job descriptions or seniority. We avoid arrogance and recognise our shortcomings in order to fail less in the future.
We push ourselves to be the most effective people, company and product we can be. We seek opportunities to improve everything we do, frequently giving and requesting candid feedback.