We have to charge Value Added Tax (VAT) on the fee for some of Tide’s paid services, including membership plans. That’s because the fee is for ‘value added’ services associated with your membership.
If you’re VAT registered in the UK, you can reclaim the VAT on your membership fee at the end of your accounting period.
The VAT charged on your membership fee is the standard rate. You can read more about VAT rates on Gov.uk.