Understand your Paid Plan fees
Your Paid Plan fees will be calculated pro-rata. Here's an example of how pro-rata works in practice.
Say you upgrade your plan on the 16th – you’ll only pay for the days remaining in that month. From the following month, we’ll collect the full amount.
After that, it's important to know that our billing cycle runs from the 1st to the last day of each month, and payments are collected on the 1st.
It's the same if you're on a free trial – once your trial is over, your fees are calculated pro-rata. You’ll only pay for the remaining days of the month, before we collect the full amount next month.
Let's say your free trial ended on 15 December:
If you've cancelled during your free trial – you'll keep your access until your free trial ends and have no charge, at the end of it
If you cancelled after the trial, but before the billing date – you'll have to pay for the remainder of the current month on pro-rata basis and will be downgraded on the 1st of next month
Keep in mind that if:
❌ We can’t collect the fee because there isn’t enough money in your account – we’ll try again every day until the end of the month
❌ When a fee can’t be collected, we may keep your subscription active temporarily or apply a plan change. We’ll let you know what applies to your account
❌ There are transactional fees (ie. transfer fees) due on top of your paid plan – we’ll ask you to pay them later in the month
Enjoy our core products VAT-free from 1 October 2025
Starting on 1 October, we'll no longer charge you VAT for the following products:
Paid plans – Smart, Pro, Max
Boosts – Tide Instant Saver Boosts, Construction Cashback Boost
Team Cards
This update follows a review by HMRC, where they granted us VAT-exempt status for some of our core products.
Please note that past VAT payments prior to 1 October 2025 are non refundable.
Why am I seeing VAT applied to my plan in my app?
Once HMRC confirmed that VAT will be removed, we passed this benefit on to you straight away and communicated this change via email.
If you notice that some parts of the of the app, website, or Terms and Condition still show VAT being charged, don’t worry – we’re updating that by 1 November 2025.
Rest assured that if you buy a paid plan or any of the products we mentioned above after 1 October 2025, no VAT will be applied.