Protect your business from scam calls

Scammers can use real organisations' phone numbers to call you, making it difficult to know who you can trust.

With Tide Call Protection, you can know for certain whether you're really talking to us.

Turn this free security feature on and use it to protect your business by following the steps below.

How scam calls often work

  1. The scammer calls you Often using real organisations' phone numbers

  2. The scammer pretends to be a person or organisation Such as a family member, HMRC, the police, or a bank

  3. The scammer uses the pressure of a live conversation Making it difficult for you to stop and check

  4. You send money or sensitive information Believing the scammer's story. Learn more here

How Call Protection helps prevent scam calls

If a scammer convinces you that they're from Tide, the results can be devastating.

Call Protection helps to prevents scammers from tricking you in multiple ways.

Caller ID

Genuine calls from Tide will show on your phone with a blue screen, the name 'Tide', and our official logo.

After you've turned on Caller ID, do not trust any calls from 'Tide' that don't have these.

Call Verification

When someone calls you claiming to be from Tide, use your Tide app to verify the caller's identity, and to verify your identity to us.

Your Tide app will tell you whether to trust the caller. If it says you shouldn't, end the conversation and call our fraud team on 159.

How to turn on Caller ID

  1. On the Accounts tab, tap the profile icon in the top left corner

  2. From here, tap Profile & Settings > Login & Security > Mobile permissions > toggle Phone Contact Permissions

  3. If you're on an iPhone, a popup will appear prompting you to allow Caller ID to access your contacts > tap OK > choose Selected Contacts or Allow Full Access*

  4. If you're on Android, simple tap Allow, when the popup asks for access to your contacts*

  5. Caller ID is now turned on, and genuine Tide calls will show on your phone with a blue screen, the name 'Tide', and our official logo

* We require full access so we can enable the security feature, but Tide never reads, copies, or shares your contacts

This gives Tide access to your contacts. We only use this for Caller ID, and don’t have access to your other contacts, call logs, messages, or any other information.

How to turn on Call Verification

If you're using iPhone, there's nothing you need to do.

If you're using Android, open your Tide app and tap the profile icon in the top left of the Accounts tab.

Then tap Profile & Settings > Login & Security > Mobile permissions > Phone Contact Permissions and toggle this on.

How to use Call Verification

Step 1: Open your Tide app

When you're on the phone with someone claiming to be from Tide, you can use Call Verification.

First minimise the call by swiping up or tapping your phone's home button.

Step 2: Verify the caller

In your Tide app, tap the Support icon in the top right corner > Are you speaking to Tide? to verify the caller.

If the caller is genuinely from Tide, you'll see a screen confirming this.

If the caller is not from Tide, your app will let you know. End the conversation and call 159 to reach our fraud team.

Step 3: Verify yourself

You'll then see onscreen instructions to verify yourself. This makes sure we're really talking to you.

Complete the quick steps and continue the conversation, safe in the knowledge that the call is genuine.