How much does Tide Smart cost?

Tide Smart costs £12.99 (no VAT applies*) per month. We collect the fee on the 1st of each month, for that calendar month. If you’d like to pay yearly, it's £124.99 (no VAT applies) for 12 months.

Your fees will be calculated pro-rata, meaning that if you upgrade after the 1st of the month, you'll only pay for the remaining days of that month. From next month we’ll collect the full amount.

* From 01 October 2025, VAT no longer applies to our Paid Plans, Tide Instant Saver Boost, Construction Cashback Boost, and Expense cards – so it won’t be charged. However you might continue to see it in-app and on the web by 01 November.