How do we uphold Consumer Duty?

Tide is fully regulated by the UK’s Financial Conduct Authority (FCA), which makes sure that financial institutions are protecting and caring for their customers in line with good market practices.

The FCA’s new Consumer Duty sets high and clear standards of consumer protection across financial services, and at Tide we fully comply with this initiative.

We created Tide to provide financial services to people under-served by traditional business banking and we’re proud to help our members do what they love.

We’re member-first in everything we do and this new Consumer Duty is fully inline with our mission. After it was announced, we reviewed our products and services to make sure it was meeting these high standards, and we fully believe that we are completely aligned with them.

If you have any feedback on our upholding of Consumer Duty, get in touch by emailing us at hello@tide.co and we’ll be happy to discuss this with you.