Beyond just followers: Tips to grow your business on social media

If you are an entrepreneur aiming for hypergrowth and seeking to captivate a vast audience for your brand, you’ve landed on the right blog. Imagine tapping into a global audience of 4.59 billion people who are actively searching for brands that deliver value for money. Now, picture this number skyrocketing to nearly 6 billion by 2027. We are talking about the power of social media and its ever increasing user base.

What does this mean for you? The potential to scale your business exponentially and establish a strong, loyal customer base is immense. By leveraging the right strategies and insights, you can position your brand to not only meet but exceed the expectations of this massive market.

Consider the example of Dolly Chai Wala. He gained fame after serving tea to Bill Gates, and with over 3.3 M Instagram followers, he now attracts a steady stream of customers and earns significantly more. Similarly, the Vada Pao Girl transformed her modest vada pao stall into a bustling business through Instagram, proving that even the smallest enterprises can achieve significant growth with the right approach.

Understanding the basics of Social Media

Social media platforms are online channels where users create, share, and interact with content. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube. Each platform has its own unique features and audience demographics, so it’s essential to choose the right ones for your business.

In India, Facebook boasts a substantial user base, with Forbes reporting that there are 448.1 million Facebook users, accounting for approximately 31.8% of the population. This indicates that more than one in five Indians uses Facebook, making it a crucial platform for businesses to reach a wide audience.

Here’s how to use social media to take your business to the next level.

Create Engaging Content

Share your story, challenges, and successes to connect with your audience. Use high-quality photos and videos to make your posts visually appealing. Post regularly to keep your followers engaged and aware of your brand.

Choose and Use the Right Platform

Each and every social media platform caters to specific audiences and use cases that further help you to strategise your content.

YouTube

Best For: Long-form tutorials, detailed reviews, and educational content.

Instagram

Best For: Short videos (Reels), Stories, and visually engaging content.

Facebook

Best For: Community engagement, event promotions, and diverse content types.

Best For: Professional updates, industry news, and B2B content.

Twitter

Best For: Real-time updates, quick announcements, and engaging with trending topics.

Engage with Your Audience

Respond to comments and messages promptly to show your followers that you value their input. Run contests and giveaways to boost interaction and attract new followers. Use polls and surveys to gather feedback and involve your audience in your business decisions.

Collaborate with Influencers

Partner with local influencers who have a strong following to reach a larger audience. Don’t overlook smaller influencers, as their dedicated followers can significantly impact your business. Additionally, don’t feel limited to collaborating with influencers only in your field.

For instance, if you have a small business selling bags, you can partner with a travel influencer. Learn how to integrate your products with different brands, keeping your collaborations relevant yet diverse.

Use Social Media Advertising

Start with a small budget for targeted ads to reach your ideal customers based on demographics, interests, and behaviour. Gradually increase your budget as you see positive results and monitor your ads’ performance to ensure a good return on investment.

Analyse and Adjust

Use analytics tools provided by social media platforms to track your performance. Monitor metrics like engagement, reach, and conversions, and adjust your content and strategy based on your analysis to better meet your audience’s needs and preferences.

Conclusion

In conclusion, going viral once might be luck, but consistently creating popular content takes strategy and understanding. To grow your business on social media, you need to know how to get more followers on social media for business. Not to forget, success on social media is an ongoing process. With effort and creativity, you can turn your small business or freelance work into a thriving enterprise.