“For me, Cleo Universe was never just about products. It was about creating a feeling.”
I’ve always been fascinated by fragrances. The way a scent can lift your mood, spark a memory, or make you feel instantly more confident has always amazed me. I wanted to bring that magic into everyday life. That’s how Cleo Universe came to be — a space where luxury isn’t something rare or distant, but something you can experience every day. Each perfume, each skincare product is made to make you feel special, not just on occasions, but in the small, simple moments too.
The Inspiration Behind Cleo Universe
Cleo Universe began with a simple yet powerful idea — that everyone deserves a touch of luxury in their daily routine. I noticed how Universe and fragrance brands often positioned themselves as “once in a while” indulgences, and I wanted to change that. I wanted to make something elegant, accessible, and crafted with care. Cleo Universe is about turning everyday rituals into moments of confidence, calm, and joy.
What Makes the Journey Special
The most beautiful part of building Cleo Universe is the connection it has created with people. Every time someone shares that our fragrance makes them feel more confident, or that our skincare has become part of their self-care routine, it makes me feel grateful. Those small messages and stories from customers are what remind me why I started. Knowing that something we created is now part of someone’s day is the most rewarding feeling in the world.
How Tide Supports Cleo Universe
Running a business has its fair share of challenges, especially when it comes to managing finances. That’s where Tide has made a big difference. From easy payments to clear expense tracking, it has simplified so much of my day-to-day work. It gives me the time and peace of mind to focus on what I truly love — creating products that make people feel beautiful and confident.
Challenges Along the Way
The industry is competitive, and standing out as a growing brand is never easy. Balancing creativity with consistency and quality is a constant challenge. There are days when it feels overwhelming, but I’ve learned that staying true to your purpose always brings you back on track. For me, it’s about being patient, staying honest, and letting the work speak for itself.
A Word for Aspiring Entrepreneurs
If there’s one thing I’ve learned from this journey, it’s that you don’t need the perfect start to begin. Just start where you are. Listen to your customers, learn from your mistakes, and keep showing up. Growth takes time, but when your intentions are genuine, your brand will naturally connect with people. Business isn’t just about profits, it’s about trust, relationships, and the value you create for others.
Celebrate the Festive Season with Cleo Universe
This Diwali, bring a touch of everyday luxury to your celebrations with Cleo Universe. Our perfumes, skincare, and Universe essentials are designed to make you feel confident, radiant, and effortlessly elegant. Whether you’re gifting a loved one or pampering yourself, celebrate this #TideWaliDiwali with the beauty of simplicity and the joy of self-care.
✨ Discover Cleo Universe and make every day feel extraordinary.
Follow Cleo Universe on Instagram | 🌐 Visit Website
