An initiative by Tide and WE Hub to enhance the ease of doing business for women entrepreneurs across India.

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How Sarthika can help you

In its first phase, Sarthika will emphasise on three schemes


Government Schemes for FMCG Brands

To promote the use of barcodes among MSEs the Ministry of MSME is offering reimbursement on registration fees for barcoding. Read more


Raw Material Assistance Scheme

The Raw Material Assistance Scheme aims at helping MSMEs by way of credit based financing of the purchase of Raw Material (both indigenous & imported) so that MSMEs can focus on manufacturing quality products.
Read more


Prime Minister’s Employment Generation Programme (PMEGP)

Benefits offered by the Telangana Government for the development of entrepreneurs.
Read more

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About Sarthika

Sarthika is a joint initiative by Tide, the UK’s leading SME-focused business financial platform and WE Hub, Telangana’s state-led incubator for women entrepreneurs. The programme aims to bridge the last mile delivery gap between women small business owners and the state and central government schemes for women-led micro, small and medium-sized enterprises (MSMEs).

While the center and state governments have rolled out a slew of measures to boost growth and opportunities for women in business, lack of information about eligibility and availability of schemes, poor allocation of resources, and complex processes to avail these schemes have led to a weak demand from the very people these schemes could serve best.


The Sarthika web portal will help women small business owners at the grassroots level to navigate through the application process, eligibility criteria, and other important aspects of the government schemes. Post a full KYC process, Tide India and WE Hub will work with relevant government departments for faster operationalisation of the schemes.

Useful and easy tips for India's women in business

Being a woman entrepreneur is exciting, enriching and also challenging at times. Hear from the leaders at Tide India as they offer some invaluable tips for you. Additionally, you can also keep tabs on the regular announcements from Tide:

  • Our Tide business account is packed with simple but powerful admin tools to help you launch and grow your business.
  • Tide Expense Card offered in partnership with a RBI licensed entity i.e Transcorp International Ltd. and powered by RuPay lets you make payments at all RuPay accepting merchants.
  • Accept money into your account hassle-free from net banking, UPI, and QR code (coming soon). Get real-time notifications for better expense management.

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Last mile delivery of schemes and incentives is a common challenge faced by governments across the globe. We are proud to launch a programme that will not just remove barriers to women-led development but help them realise their full potential.

Kumar Shekhar, Deputy Country Manager, Tide India
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