Tide is about doing what you love

We believe the world would be a better place if more people gave it a shot.

It’s why we’re building a modern banking service that gives time back to people who work for themselves.

So you can get back to doing what you love.

Samni and Tommi
Founders of All Shades Covered
Tide Members

Our leadership

George BevisFounder and CEO

George is an experienced entrepreneur and former banker. Tide is the solution he sought, when running several small businesses, to the problem faced by every business owner: insufficient time for the work they love.

George is an authority on small business matters and authored a report on the small business sector for a large British political party in 2013. As a banker, he worked as Product Director at Zopa, Business Strategy Director at Barclaycard, Head of Innovation at RBS and started his career at Capital One.

At Tide, he applies his banking experience to the small business world that he has long participated in and championed. For him, as for other entrepreneurs, this is a labour of love.

Eileen BurbidgeChairman

Eileen is a Partner at Passion Capital, an early-stage London VC fund. She is also Chair of Tech City UK, a government-backed organisation supporting digital businesses across the UK, and HM Treasury’s Special Envoy for FinTech.

She has previously held roles with tech companies including Skype, Apple and Yahoo. In 2015, she received an MBE for services to business.

Our culture


  • Mission-driven

    Business owners are heroes and we’re here to give them their time back, so that they can focus on doing what they love. We don’t put personal interest or ambition ahead of this mission.


  • Action-oriented

    We make decisions as accountable individuals, not as committees. A good plan delivered is better than a perfect plan that never materialises, so we prefer action to analysis.


  • Canny

    Like our members, we have limited resources and we make the most of them. We use our time and money scrupulously, deploying each in ways that maximise impact.


  • Considerate

    We tell our colleagues what they need to hear, even when it’s difficult. We go to extra lengths to deliver tough messages with real warmth.


  • Upbeat

    We acknowledge that things won’t always go our way: we learn useful lessons when they don’t. When we face adversity we stay positive, re-think and recommit whole-heartedly.


  • Hungry

    We push ourselves to be the most effective people, company and product we can be. We seek opportunities to improve everything we do, frequently giving and requesting candid feedback.


  • Humble

    We roll up our sleeves and do what is necessary for the team irrespective of job descriptions or seniority. We avoid arrogance and recognise our shortcomings in order to fail less in the future.


  • Reliable

    We deliver to deadlines. No excuses.

Our backers

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Alex ChestermanFounder, Zoopla & Lovefilm

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Greg MarshCo-founder, OneFineStay

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Ian HogarthCo-founder, Songkick

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Jason GoodmanFounder, Albion

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Saul KleinFounder, LocalGlobe & Seedcamp

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Robin KleinFounder, LocalGlobe

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Isabel RutlandFounder, Discover & Deliver

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Errol DamelinFintech investor

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