About us

High street banks don’t care about small businesses. They’re painful to deal with. We need a simpler, more efficient and helpful way to manage money.
So, we started Tide. A banking service designed especially for small businesses. One that actually respects the scarcity of business owners’ time and money,

so you can get on with more important things. It’s a problem we think that cutting edge technology is best placed to solve. Packed with useful but simple tools, we’ve built something that our members say is the best business banking service in the world.

Our leadership

George Bevis
Founder and CEOGeorge is an experienced entrepreneur and former banker with a passion for small business. He has been Product Director at Zopa and Business Strategy Director at Barclaycard, as well as holding previous roles at WorldPay, RBS and Capital One.
George is an authority on small business matters, having led (or worked for) a number of commercial and charitable small enterprises. In 2012-13 George authored a small business taskforce report for a large British political party, and in 2014-15 he led a network of hundreds of professionals concerned with UK digital policy.

Eileen Burbidge
ChairmanEileen is a Partner at Passion Capital, an early-stage VC fund based in London. She brings extensive operational experience to her investment activities gleaned from business and product roles at Yahoo!, Skype, Apple and elsewhere.
In addition to Passion Capital, Eileen is also the Chair of TechCity UK, which is the British government-backed organisation supporting digital business across the UK. She is also HM Treasury’s Special Envoy for FinTech and has received an MBE for services to Business in June 2015.