We believe the world would be a better place if more people gave it a shot.
It’s why we’re building modern business banking that gives time back to people who work for themselves.
So you can get back to doing what you love.
Tide is about doing what you love
RosannaTide team member
Meet the team
An 80-strong band of tech and member-focused people headquartered in London and working hard to bring you better business banking.
George Bevis
Founder and CEO
George is an experienced entrepreneur and former banker. Tide is the solution he sought, when running several small businesses, to the problem faced by every business owner: insufficient time for the work they love.
George is an authority on small business matters and authored a report on the small business sector for a large British political party in 2013. As a banker, he worked as Product Director at Zopa, Business Strategy Director at Barclaycard, Head of Innovation at RBS and started his career at Capital One.
At Tide, he applies his banking experience to the small business world that he has long participated in and championed. For him, as for other entrepreneurs, this is a labour of love.
Eileen Burbidge
Chairman
Eileen is a Partner at Passion Capital, an early-stage London VC fund. She is also Chair of Tech City UK, a government-backed organisation supporting digital businesses across the UK, and HM Treasury’s Special Envoy for FinTech.
She has previously held roles with tech companies including Skype, Apple and Yahoo. In 2015, she received an MBE for services to business.
Investors
Tide is proud to be supported by a range of well-respected investors and advisors
Greg Marsh
Co-founder, OneFineStay
Alex Chesterman
Founder, Zoopla & LOVEFiLM
Ian Hogarth
Co-founder, Songkick
Jason Goodman
Founder, Albion
Saul Klein
Founder, LocalGlobe & Seedcamp
Robin Klein
Founder, LocalGlobe
Isabel Rutland
Founder, Discover & Deliver
Errol Damelin
Fintech investor
Our culture
Mission-driven
Business owners are heroes and we’re here to give them their time back, so that they can focus on doing what they love. We don’t put personal interest or ambition ahead of this mission.
Upbeat
We acknowledge that things won’t always go our way: we learn useful lessons when they don’t. When we face adversity we stay positive, re-think and recommit whole-heartedly.
Action-oriented
We make decisions as accountable individuals, not as committees. A good plan delivered is better than a perfect plan that never materialises, so we prefer action to analysis.
Hungry
We push ourselves to be the most effective people, company and product we can be. We seek opportunities to improve everything we do, frequently giving and requesting candid feedback.
Canny
Like our members, we have limited resources and we make the most of them. We use our time and money scrupulously, deploying each in ways that maximise impact.
Humble
We roll up our sleeves and do what is necessary for the team irrespective of job descriptions or seniority. We avoid arrogance and recognise our shortcomings in order to fail less in the future.
Considerate
We tell our colleagues what they need to hear, even when it’s difficult. We go to extra lengths to deliver tough messages with real warmth.
Reliable
We deliver to deadlines.
No excuses.