Community Guidelines

To continue building a helpful, informative and supportive online Community for SMEs, integrity and transparency are key. It's essential that you behave in a suitable manner while using Tide’s platform as well as when you’re interacting with Tide’s social media profiles.

We encourage you to be:

• Respectful: Treat others online the way you’d like to be treated in real life. Be respectful and remember that the people you interact with online are real people, and the same goes for the Tide team who respond to your comments and messages on social media. Don’t use foul language, avoid making hateful comments and don’t be abusive towards others. We won’t tolerate content that might seem offensive on the basis of race, religion, colour, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, or any other consideration made unlawful by local or national laws.

• Authentic: Please, feel free to share your genuine experiences with us - we’d be more than happy to hear about them. Be honest and don’t spread false information with the aim to mislead others. Examples for such behaviours could include creating fake social media profiles to spread untruthful content, false accusations, or promises for high interest rates on savings, etc.

• Constructive: Aim to share feedback in a constructive manner so we can create a platform with shared ideas fostering an environment where improvements are made tailored to your suggestions. There’s no need to be aggressive or defensive in your communication. We’re here to help you.

• Engaging - Don’t be scared to be part of the conversation. Please, feel free to engage with the other members on our social media channels, sharing tips and tricks about Tide and being a small business owner.

• Considerable - We monitor the interactions on Tide’s social media channels. Posting the same message multiple times will not get our attention faster, in fact, it might slow down resolution. Avoid any spamming - we will get back to you as soon as possible.

• Compliant: Adhere to the law and encourage others to do the same. Our social media channels cannot be used with the intention to break any applicable law or regulation or in a way that would give rise to civil liability. Also, we are not liable if another user violates these rules.

Please, note that this is not an exhaustive list of Tide’s community guidelines and is subject to change at any time.

These examples don’t have an exact definition and are subject to interpretation. Thus, we kindly ask you to try to avoid any behaviour which appears to be similar to the examples above.

• Don’t break the rules.

If we believe you are breaking our Community Guidelines, here are the steps we’ll follow:

Warning: We’ll contact you directly with a warning, asking you to stop the behaviour which is breaking the Community Guidelines. This is usually the first step we would take in case of less severe violation of the rules and/or first violation.

Removal: We can also remove any of the content which we view as breaking our Community Guidelines, without any prior notice.

Ban: We reserve the right to ban you if you’re violating our Community Guidelines, which may include temporary suspension for a limited period of time, or permanent removal from our social media platforms depending on the seriousness of the violation.

We are dedicated to supporting all community members, however, please, note that there’s some instances where we won’t be able to assist on our social media channels due to security or compliance reasons. We welcome you to send us an in-app chat where our team is available 24/7 and committed to delivering a prompt service. We also have an internal complaints process where you can raise your concerns. More information is available on our dedicated page: How to raise a complaint | Tide Business .