Supporting women in business

We’ve made a bold commitment to supporting women in the UK in starting and running their own businesses. We have set ourselves the target of helping 100,000+ female-led businesses start out by the end of 2023.

This stand is in response to Alison Rose’s Review of Female Entrepreneurship, which found:

  • Only 32% of UK entrepeneurs are women
  • There’s a huge untapped potential for the UK economy
  • A need for greater support for entrepreneurial women
We want to support entrepreneurial women in their journey and believe we’re in a strong position to do exactly that. Working with small businesses every day, we understand the support and guidance needed to make the big step to start out in business – whether it’s as a contractor, freelancer, sole trader, or small business owner.

Commitment objectives include

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    Welcoming 100,000 female-led businesses to Tide by the end of 2023

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    Tracking and reporting on female entrepreneurs using Tide

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    Organising initiatives and events to support women in opening their own businesses

According to our research…

We wanted to dig into the motivations women tend to have for starting a business, the challenges they can face and the opportunities available to boost their businesses.

So, we surveyed 1,000 women who work for themselves to give us some insight.

We are using this data to identify how we can best support women in starting out in business, but it also makes interesting reading.

Key findings:

  • There are 1.6m self-employed women in the UK, mostly working in services (21%): 15% in health and 14% in professional services 
  • 6 in 10 female entrepreneurs say confidence was their biggest challenge when they first started out
  • Comparatively, only 38% say they needed financial support
  • The top areas where more support is needed are:
    • advice and information about growing a business
    • mentorship
    • advice and information about marketing a product
    • a network of peers
    • affordable workspace
    • advice and information about loans and credit

We are using these insights to make sure we are providing the right kind of support.

You can read more about our research in this blog, and in this article published by Forbes.

Advice and information

Tide’s support for f:entrepreneur


Tide is the official sponsor of f:Entrepreneur, a campaign that highlights inspiring female business leaders across the UK.

The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK.

It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success. Through events, content and story-telling, f:entrepreneur showcases role models to help and inspire all small businesses.

Check out their #ialso stories here.

Our members and their inspiring stories

Upcoming Events

Tue 17 Sep

Masterclass: PR and Marketing Hacks for Small Businesses

In this Masterclass we've got the Founder and CEO of BIG little LDN in to tackle your most pressing questions around how to navigate the world of PR and Marketing as a small business with limited resource and budget. Expect to come away with practical advice you can action the…

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Tue 1 Oct

Masterclass: Getting to grips with small business accounting

Alex Falcon Huerta, Chartered Certified Accountant and Founder/Director of Soaring Falcon Accountancy, will give the low down on what you need to know to make sure you’re tackling your accounts correctly when starting a new business.

More information & sign up
Wed 16 Oct

Women in Business Expo

Women in Business Expo delivers guidance, inspiration and business services to women at any stage of their career or business journey. A refreshing environment where women can learn, network and share insights and experiences plus meet service providers and companies to support their next career or business choice.

More information & sign up