Tide Logo
Tide Logo
Tide Logo
Tide Logo

Diversity, Equity & Inclusion at Tide 

Tide supports small businesses across different markets, industries, and life situations.

To do that well, we need two things to be true at the same time. We need to understand the people we serve. And we need to build an environment where our own people can do their best work.

Diversity, equity and inclusion connect both. They shape how we build our products, how we grow our business, and how people experience working at Tide.

Our commitment

 We are building a company where:

  • People from different backgrounds can contribute and grow

  • Decisions are fair, consistent, and transparent

  • Different perspectives are expected and valued

  • Everyone has a real sense of belonging

This applies both to our teams and to the businesses we support.

Supporting a more inclusive business landscape

We use our platform to help more people start and grow their businesses, especially where barriers still exist.

Women in business

Women remain underrepresented in entrepreneurship and continue to face challenges around funding, confidence, and access to networks.

Tide’s approach combines data, partnerships, and practical support:

✅ We have crossed our 200,000th female-led business target - representing 25% of our total UK membership and almost two years ahead of our 2027 schedule - cementing Tide’s position as the home of female entrepreneurship in the UK. 

✅ The Female Business Owners Index, helping us understand real challenges and track progress.

✅ Partnerships with organisations such as with allbright-Everywoman and with Mastercard Strive that help support and empower female entrepreneurs.

✅ Ongoing visibility and support for female founders within our member base.

This work expands access to entrepreneurship while strengthening the ecosystem our members operate in.

Building products that work for more people

We use data and member insight to understand where friction exists and how to remove it.

That includes:

  • Simplifying financial tools so they are easier to use

  • Making funding and financial services more accessible

  • Providing guidance and education where it has the most impact

The goal is to enable more businesses to start, operate, and grow with fewer barriers.

Inside Tide

Within Tide we recognise that people bring different backgrounds, experiences, and needs. We support this through fair opportunities, meaningful development, flexible ways of working, and inclusive leadership.  

Fair access to opportunity

Clear, structured hiring and promotion processes designed to support consistent and informed decisions.

Growth and development

Growth at Tide is based on measurable impact. We are equally committed to making sure every Tidean, regardless of background or circumstance, has fair access to the support, visibility, and opportunities needed to progress. 

Flexible ways of working

Through Work Your Way, people have the flexibility to manage where and how they work, while staying accountable for their impact.

Leadership responsibility

Leaders are expected to create team environments where people can contribute, challenge ideas, and be heard.

Transparency and accountability

We believe progress requires visibility, and we report openly on our diversity, representation, and pay gap data. 

Our latest reporting covers representation and pay across gender and ethnicity. It highlights a gap that is largely driven by representation at different levels of the organisation, particularly in more senior roles. This reflects a pattern seen across the fintech and technology sectors.

We continue to see progress in how our teams are built and developed, and we are focused on:

  • Improving representation across senior roles

  • Strengthening progression and development pathways

  • Maintaining fair and consistent hiring and promotion practices

You can read the full report here: Tide Gender Pay Gap Report 2025

Why it matters for Tide

Diversity, equity and inclusion strengthen both our culture and our business:

  • We build better products by understanding more perspectives

  • We make stronger decisions with broader input

  • We support a wider range of entrepreneurs

  • We create an environment where people can do their best work

Tide | Do what you love.
Tide Platform Limited (Tide) designs and operates the Tide website and app. Tide is not a bank. Tide is authorised by the Financial Conduct Authority (FCA) under the Electronic Money Regulations 2011 under firm reference number 900843 for the issuing of electronic money and the provision of payment initiation services and account information services under the Payment Services Regulations 2017. Tide is also authorised and regulated by the Financial Conduct Authority in relation to its credit and insurance broking activities (firm reference 718743). Tide is incorporated and registered in England and Wales with company number 09595646 and registered office at 4th Floor The Featherstone Building, 66 City Road, London, EC1Y 2AL. Tide offers bank accounts powered by ClearBank® Ltd (ClearBank) (account sort code is 04-06-05). ClearBank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 754568. Eligible deposits with ClearBank are protected up to a total of £120,000 by the Financial Services Compensation Scheme (FSCS), the UK's deposit guarantee scheme. For further information visit Home. ClearBank Ltd is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register number: 754568). Registered Address: ClearBank, Level 27, The Broadgate Tower, 20 Primrose Street, London, United Kingdom, EC2A 2EW. Eligible deposits held in the Tide Business Current Account (powered by ClearBank) are covered by the Financial Services Compensation Scheme (“FSCS”) subject to eligibility. All eligible deposits at the same bank are aggregated to determine the coverage level for each depositor up to £120,000, therefore if you have any other product/services with ClearBank these will be aggregated. To find out more and to check your eligibility please visit: About us . Some of Tide’s members also hold e-money accounts powered by PrePay Technologies Limited (PPT) (account sort code is 23-69-72). PPT is an electronic money institution authorised by the FCA under the Electronic Money Regulations 2011 under firm reference number 900010 for the issuing of electronic money. PPT holds an amount equivalent to the money in Tide current accounts in a safeguarding account which gives members protection against PPT’ insolvency. Tide Cards may be issued by both Tide and PPT, who are licensed by Mastercard International for the issuance of cards. The issuer of your Tide card will be identified on your monthly card statement. Tide Capital Limited is an appointed representative of P1 Investment Services Limited which is authorised and regulated by the Financial Conduct Authority under firm reference number 752005 to carry out such regulated activities as are involved in the provision of Tide Investment Account. Seccl Custody Limited is the custodian of assets held in Tide Investment Account and is authorised and regulated by the Financial Conduct Authority (firm reference number 793200) and registered in England and Wales under No. 10430958. Registered office 20 Manvers Street, Bath BA1 1JW. Tide, the Tide logo, the Swell, and Do Less Banking are trademarks and trade names of Tide Platform Limited, and may not be used or reproduced without the consent of the owner.