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Community Guidelines

Tide’s mission is to help our members save time (and money) in the running of their businesses, so they can get back to doing what they love.

We’re working hard to build a helpful, informative and supportive online Community for SMEs on all our social media platforms. We have created the Community Guidelines to protect all our members who engage in it as well as our employees. We are publishing the guidelines so you can help us protect this community from content which is misleading, factually incorrect or harmful to our members and/or our Tideans, we will have a zero tolerance policy towards these types of behaviour.

We respect the views of everyone on our social media platforms and welcome you to share your experience as well as your feedback on our products and how we can improve our services. This helps us grow and better serve our community.

We also welcome the opportunity to address any questions or concerns. While we will always try to address the messages on our social media platforms, for security reasons, we will only reply to account related queries via our in-app chat.

To continue building a helpful, informative and supportive online Community for SMEs, integrity and transparency are key. To adhere to our Community Guidelines, Tide will not tolerate the following action or behaviour on our social media platforms:

  • Breaching any applicable law or regulation or would give rise to civil liability

  • Posting content that is defamatory, fraudulent, false, misleading or deceptive, including misrepresenting the source

  • Posting content that is indecent, obscene, pornographic, vulgar, vindictive, hateful or offensive

  • Promoting discrimination, bigotry, racism, hatred, harassment or harm against any individual or group

  • Posting content that is violent or threatening, or promotes violence or actions that are threatening to any person or entity

  • Promoting illegal or harmful activities or substances

  • Posting the same or similar message multiple times once we have addressed your query

  • Creating fake social media profiles to disseminate false, hateful or defamatory content

  • Posting reviews and opinions not based on your own experience or inciting others to do the same

This is not an exhaustive list and is subject to change.

If we believe any follower or poster is breaking our Community Guidelines, we’ll contact them directly with a warning, asking them stop the behaviour which is breaking the guidelines. We’ll also remove any of the content which we view as breaking our Community Guidelines.

If a follower continues to repeatedly break our Community Guidelines, we reserve the right to remove the follower from our social media platforms.

In some circumstances, we understand that social media messages are not always answered to our members’ satisfaction. In these instances, we have an internal complaints process which we welcome our members to escalate through via the in app chat. The small business owners using Tide are at the heart of everything we do, so our Member Support team is committed to delivering fast and fluid support 24/7.