Tide Net Zero

What does 97% on a revenue basis mean?

On Pledge 2: Tide Reduction Net Zero – Tide will reduce 90% of our 2021 emissions per employee by 2030. In doing so, we will reduce emissions by 97% on a revenue basis. Pledges 1 and 2 will make Tide fully Net Zero by 2030.

What we mean by this is that Tide commits to reducing emissions by 97% on an economic basis as well as to 90% on a per employee basis. Therefore as Tide’s revenue increases our relative amount of emissions, we reduce to 97% less than our base year emissions, as measured on a revenue basis.

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