Much is to be said for afforestation, but planting trees does not durably remove carbon and therefore does not meet Net Zero standards. The SBTi (Science Based Targets Initiative), a voluntary project organised by several environmental and international organisations including the United Nations, is clear that only permanent carbon removal methods count towards Net Zero. Afforestation is a great solution that absorbs carbon dioxide, but the risk of reversal is high, as we’ve seen with increasing wildfires and forestry practices. 

Tide wants to supercharge the creation of a carbon removal marketplace at scale to reverse the effects of climate change. With this we turned to carbon removals as an immediate solution, while we work in parallel on mid and longer-term solutions.