TIDE TALKS PRESENTS:

How to build a social media following that converts

Join us for Tide Talks, a creator-led event series for modern entrepreneurs, on growing a high-impact social media following that actually drives results.

Hear from leading founders as they share real-world strategies for building a brand with purpose, creating content that converts, and turning online audiences into loyal customers.

Open a free Tide business bank account using the code SOCIAL between 22nd August – 25th September. The first 60 sign-ups will get a seat at this special event — plus, you’ll be entered into a prize draw to win £1,000 for your business (one prize available).

💷 Tickets are free – but spaces are limited! 📆 1st October 2025 📍 Tide HQ, London 💬 Panel discussion + networking

Terms and conditions apply

Sign up to attend the event without opening an account

About the event

This edition of Tide Talks promises an evening of networking and expert insights on scaling your brand online, led by founders who have successfully done it themselves. Expect actionable advice, real success stories, and a chance to connect with like-minded entrepreneurs.

Featuring Victoria Prew (Founder of Hurr) and Elfried Samba (Co-founder of Butterfly Effect), this exclusive in-person event at Tide’s London HQ will explore how entrepreneurs can build a social media following that drives real business results.

From content strategy to community building and conversion tactics, learn how to turn followers into customers and grow with purpose.

Hosted by Lauren Spearman, this is your opportunity to gain valuable insights, ask key questions, and expand your network in a room full of ambitious entrepreneurs.

Tide Talks is designed to support early-stage and aspiring business owners from all backgrounds🚀.

Are you interested?

To sign up, all you need to do is open a free Tide business bank account using the code ‘SOCIAL’. When you use the code, you’ll automatically be entered into a draw to win a seat at this special event.

Limited seats

Only the first 60 new members will be in with a chance to attend.

Cash Giveaway

When you sign up to Tide to register for the event using Promocode ‘SOCIAL’, you'll automatically be entered into a prize draw to win £1,000 to invest in your business!

One-time only

This free event is only running on 1st October 2025. Sign up now before you miss it!

Meet your hosts and speakers

Lauren Spearman

(Host)

A seasoned marketing professional with 17+ years’ experience, beginning in TV sponsorship at Sky before transitioning into digital roles including social and influencer strategy at Benefit Cosmetics and MADE.com. She has since built an engaging personal brand, growing her TikTok and LinkedIn followings into platforms she uses to advocate for better hiring practices, pay transparency, and a healthier industry culture.

Named a Changemaker by Marketing Week, Lauren now works as a social media consultant, advising lifestyle and retail brands on strategy, social execution, creative direction, and operational optimisation.

Elfried Samba

(Speaker)

Co-Founder and CEO of Butterfly Effect, a community-first marketing agency behind campaigns for Netflix, Bumble, McDonald’s, and Square. Previously Global Head of Social Content at Gymshark, Elfried helped grow its online community from 1.5M to over 20M followers — playing a key role in the brand’s rise to a £1.4B valuation alongside giants like Nike and Lululemon.

His LinkedIn profile is now the second most engaged globally, with over 500M impressions and 385K+ followers — setting a new standard for personal brand-led growth.

Victoria Prew

(Speaker)

Founder & CEO of HURR, a tech-driven fashion rental platform redefining the industry by marrying sustainability with style. She has raised over $10 million in venture capital, scaling HURR into a UK revenue leader.

Under her leadership, HURR has partnered with top-tier retailers like Selfridges, John Lewis, Mulberry, and Ganni. Victoria is a Forbes 30 Under 30 alumnus and was shortlisted for the Veuve Clicquot Bold Woman Awards, reinforcing her entrepreneurial vision in a sector where female VC representation remains at just 2%. She also angel invests in ventures that blend profit with purpose.

Ready to grow your business?

Join Tide Talks to hear from the experts themselves. Simply open a Tide business bank account using the code ‘SOCIAL’ to register.

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