Here at Tide, our members are front and centre of everything we do, and our Member Spotlight series is no different! In this series, we share a little bit more about some of our brilliant members.
Today, we introduce you to Avi & Nikki Sethi, co-founders of Dosha Drinks, a start-up run by a brother and sister. They’ve created a range of Ayurvedic-inspired wellness beverages, each designed to help achieve a different goal.
What was the inspiration and what was the initial journey that led you both to create Dosha?
Growing up in a British-Asian household, my sister and I were always exposed to eastern spices and herbs to maintain our wellness. Our mum used to give us turmeric milk as a remedy for illness and as we got older, we eventually both embarked on our own holistic wellness journeys and naturally reconnected with Ayurveda. However, we struggled to find easy, enjoyable ways to incorporate Ayurvedic principles into our daily routines – most products were powders, pills, or bitter teas.
Recognising a gap in the market, we partnered with Ayurvedic experts in India and food scientists in the UK to create Dosha: the world’s first Ayurvedic-inspired ready-to-drink wellness beverage! Our mission is to bring ancient Ayurvedic wisdom to the modern world in a delicious, accessible way.
The name ‘Dosha’ has roots in Ayurveda. Could you tell us what it means and how it influences your drinks and brand?
Dosha is a term in Ayurveda originating from Sanskrit – it refers to three categories, or types of substances, that are believed to be present conceptually in a person's body and mind. These energies are Vata, Pitta, and Kapha and they govern our physical and mental wellbeing, influencing everything from digestion to mood – balancing them is key to good health.
Our brand embodies and mirrors this philosophy. We’ve created three drinks, one for each Dosha, that help restore balance through natural, functional adaptogens and botanicals. Each Dosha drink is infused with Ayurvedic botanicals and adaptogens to support a specific function, whether it’s calmness for Vata energies, focus for Pitta energies, or energy boosts for Kapha energies, helping people bring harmony to their modern lifestyles.
Beyond our products, the Dosha brand is rooted in holistic wellbeing, balance, and sustainability, ensuring that every decision we make aligns with Ayurvedic principles.
What makes Dosha unique from other wellness drinks?
Dosha stands out by blending ancient Ayurvedic wisdom with modern convenience, offering ready-to-drink beverages that cater to diverse wellness needs. We have three: (Peace & Calm, Clarity & Focus, and Energy & Gut Health) that address different needs throughout the day, giving us broad appeal to a variety of consumers and ensuring our products are not limited to short-term consumption.
Turmeric and Ashwagandha have entered the mainstream consumer market, but Dosha remains unique because we also incorporate lesser-known but extremely powerful Ayurvedic herbs such as Tulsi, Gotu Kola, and Ginkgo Biloba. Our drinks are packed full of these unique adaptogens and botanicals, without the medicinal, bitter taste.
Also, as British Asian entrepreneurs who have grown up with Ayurveda, we’re in a unique position of having a deep cultural connection to Ayurveda where we both understand its traditional wisdom and practices.
At Tide, we’re committed to being fully Net Zero by 2030. Could you tell us more about how Dosha approaches sustainability?
Sustainability is at the core of Dosha! Ayurveda teaches balance not just in health, but also in how we interact with nature, and we have incorporated this into our business practices by embracing our responsibility to the planet and others.
We prioritise using ethically-sourced, natural ingredients to help support the livelihoods of local farmers, and we use 100% recyclable packaging to mirror the Ayurvedic lifestyle that seeks to reduce waste and conserve resources.
We’re also proud to say we give back. We contribute a percentage of our profits to the Save Soil movement, a global sustainability initiative addressing soil degradation and advocating for healthy soil.
This commitment to nature embodies Dosha's dedication to sustainability and an appreciation for the interconnectedness of all life. We believe that just as we nourish our bodies through mindful choices, we also have a responsibility to nourish the earth. It’s important to protect the biodiversity that makes it possible for these powerful botanicals to grow.
As our business grows, we’re continually looking for even more ways to reduce our environmental footprint.
What has been your biggest challenge in launching and growing Dosha, and how did you overcome it?
One of the biggest challenges has been educating consumers about Ayurveda in a way that feels accessible and relevant. Many people are unfamiliar with Ayurvedic herbs beyond turmeric and ashwagandha, so we’ve had to craft our messaging carefully.
We’ve tackled this by leveraging social media, collaborating with British UGC creators, and running in-person events at yoga studios and wellness spaces in London. By positioning Dosha as both a functional drink and a gateway to Ayurveda, we’ve been able to attract both wellness enthusiasts and everyday consumers looking for healthier options.
What has been the most rewarding part of your entrepreneurial journey so far?
The most rewarding part has been seeing real people benefit from our drinks. When customers give us positive feedback or tell us that Dosha has helped them feel calmer, more focused, or more energised, it validates everything we set out to do!
It’s also incredibly fulfilling to introduce more people to Ayurveda in a modern, accessible way. To see Ayurvedic practices being utilised in this way as a result of our hard work, and to play a role in spreading the word on Ayurveda, is really rewarding.
What’s your top tip you would give to someone looking to start their own business, especially in the wellness or beverage industry?
Deeply understand your niche. Whether it’s Ayurveda, adaptogens, or plant-based drinks, ensure you know your space inside out. Once you know your niche, you can build a brand rooted in authenticity and craft a strong brand story that resonates with your customers, especially if your niche is personal to you.
Gaining a deep level of understanding of your niche will also allow you to test your product more effectively and refine it in a way that’s authentic to you. It’ll also allow you to develop the necessary ‘start small and think big’ attitude that sets entrepreneurs up for success. Having an instilled passion for your niche will set you apart in an incredibly competitive industry.
What’s next for Dosha? Are there any exciting product launches or brand developments on the horizon?
Absolutely! We’re actively increasing our retail presence by working on securing listings in not only retail stores across London, but also fitness and wellness studios too. We believe our drinks are a natural fit for wellness-focused spaces, and we’re building partnerships to make Dosha easily accessible to more consumers.
We’ve actually just launched our new edition of the Raspberry & Mint flavour, which has even more benefits than before! We’ve increased the dosage of Ashwagandha and Schisandra to 500mg, matching the dosage of most supplements, so you can feel even more calm and relaxed after. Alongside this, we’ve given the can a makeover to align even more closely to our roots of Yoga, and a copper style lid which aligns with Ayurveda.
