We’re launching our first paid plan: Tide Plus

Today we announced that we will soon be launching Tide Plus, an upgraded account giving members additional support for running their businesses.

Tide Plus has been successfully trialled by a group of Tide members and will be available to all members by the end of 2019.

The upgraded membership will offer a range of additional features to aid in the smooth running of businesses, including: 

  • Dedicated phone support, available 9am – 6pm UK time
  • Prioritised in-app messaging support
  • Exclusive matte black, smooth feel, Tide Plus card
  • 24/7 legal helpline – for contract questions, advice on legislation, regulations, disputes and many other queries
  • 20 free transfers per month

Tide Plus will be available to all members and will cost £9.99 per month (£11.99 incl. VAT).

Note: Members, on any plan, can call the Fraud Rapid Response team by calling 159. Use +44 20 4587 0366 if you’re calling from abroad. Lines are open 24/7.

Sarah Young, VP of Member Engagement said “We recognise the diversity of small and medium sized business owners, so we want to offer options that suit a variety of needs. Tide Plus is for businesses that want the option of phone support, in addition to our high quality in-app support. The upgrade comes with a very smart black card and offers additional benefits, such as legal support tailored to small businesses.”

Access to additional features within subscriptions has proven to be extremely popular within the fintech sector and wider industries. In line with this, over 60% of Tide members reported that they would be willing to pay for an enhanced product. For the Tide Plus launch, features identified as a priority by Tide members have been included in  the package, with additional features to be added in the future. 

Oliver Prill, CEO, Tide said, “Tide Plus is a really exciting addition to the Tide proposition. 

“Following ClearBank, in partnership with Tide, receiving a £60m grant from the RBS Alternative Remedies Package a number of product commitments were made. As part of those commitments we said we would be launching compelling attractors to ensure the Tide business current account is an attractive alternative for as many small business owners as possible. Tide Plus, which propels Tide from digital only into a digital first player, is a key part of this commitment.”

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