Tide Insurance will be embedded into Tide’s business management platform.
First products launched with Admiral Business as partner.
London, 25 November 2025: Tide, the UK’s leading business management platform, is launching Tide Insurance for small and medium-sized businesses (SMBs). The new service enables Tide members to access tailored business insurance directly through the Tide app - saving them time, reducing admin, and helping close the protection gap among UK small businesses. The first products are being launched in partnership with Admiral Business.
Tide is already the leading business management platform in the UK serving over 14% of all UK SMBs.
The upcoming launch of Tide Insurance marks another major step in Tide’s mission to simplify business management by connecting essential services - from banking and invoicing to payroll and now insurance - all in one place.
Many small businesses remain underinsured, leaving them exposed to financial loss if the unexpected happens. Tide’s new embedded insurance offering helps address this problem.
Using information Tide already holds about its members’ businesses (such as turnover, industry, and number of employees), the app can pre-populate details, allowing simple journeys that remove the need for repetitive forms and speed up the process of securing cover.
Admiral Business was selected as first partner for Tide Insurance, reflecting its strong expertise and pedigree in the UK insurance market. Three business critical covers will be offered initially: Employers’ Liability, Public Liability, and Professional Indemnity insurance.
Oliver Prill, CEO at Tide, said: “We’re constantly looking for ways to save our members time and make running a business simpler. Tide Insurance brings seamless, tailored insurance directly into the Tide app - so SMBs can protect themselves and their teams without wasting hours on paperwork.
“For too long, small businesses have been underserved and underinsured. Tide Insurance helps bridge that gap by making insurance more accessible, relevant and easy to manage alongside everything else they do with Tide.”
Emma Huntington, CEO at Admiral Business, said: “We’re excited to partner with Tide to embed tailored insurance directly into their app, making protection more accessible and seamless for SMEs. This reflects our drive to challenge convention and use innovation to make insurance smarter and faster.
“By fusing our insurance expertise with Tide’s smart digital tools, we’re simplifying protection and integrating it into everyday business banking. It’s a step towards our ambition to make insurance easier to access and understand.”
The product will begin rolling out to Tide members imminently, with further product enhancements planned in 2026.
- ENDS-
Notes to editors:
Contact:
Lloyd Purnell, PR & Communications Lead, Tide / lloyd.purnell@tide.co
Stephanie Woodland, External Communications and Sponsorship Lead, Admiral Group Plc / stephanie.woodland@admiralgroup.co.uk
About Tide:
Launched in 2017, Tide is the leading business management platform in the UK. Tide helps small businesses save time and money by not only offering business accounts and related admin services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting and adjacent commercial services such as web-site building.
Tide has nearly 800,000 SME members in the UK (14% market share) and more than
800,000 SMEs in India. Tide launched in Germany in May 2024 and France in September 2025. Tide has also been recognised with the Great Place to Work certification three years in a row. Tide has been funded by Anthemis, the Apax Digital Funds, Augmentum Fintech, Creandum, Salica Investments, Latitude, LocalGlobe, SBI Group, Speedinvest and TPG, amongst others. It employs more than 2,500 Tideans worldwide. Tide’s long-term ambition is to be the leading business management platform globally.
About Admiral Business
Admiral Business is a commercial insurance specialist being developed by Admiral Pioneer, which is Admiral Group’s venture-building arm whose mission is to create new and diversified business lines.
