Keep your business safe – what Tide will never ask you

Keep your business safe – what Tide will never ask you

Fraudsters are getting smarter and so are the scams they’ll try to target you with. To help protect your account, we recommend taking a look at our dedicated blog post series which includes deep dives into APP fraud and smishing.

In the meantime, we want to remind you that Tide will never ask you for any of the following information by text, email or phone call – even if the call appears to come from the contact number listed on the back of your Tide card. Fraudsters are able to clone phone numbers (known as ‘spoofing’) so they can pretend to be from organisations you trust. 

We won’t ever ask you to give us:

  • Any verification codes or one-time passcodes (OTPs)
  • Your account balance
  • Your full card number or the 3 digits on the back (the security code)
  • Any passwords or login details 

We also won’t ever ask you to move your money into a new bank account to keep it safe.

How you’ll know it’s really us

When you get a genuine call from Tide, a member of our team will be able to send you a message in your Tide app to confirm that you’re talking to us. 

What to do if you have concerns

If you’re worried you’re being scammed, follow the steps we’ve laid out in the traffic light image above. Here’s what those steps mean:

🔴 RED: Stop. If something doesn’t feel right but you’re not 100% sure it’s a scam, end contact with the suspected scammer and contact us immediately in your Tide app. Just tap Emergency and then Report Fraud. 

🟠 AMBER: Review. We’ll confirm whether you were really contacted by a member of the Tide team.

🟢 GREEN: Continue when we respond to let you know that the call, email or text was genuine.

Kiera Woodhull

Senior Copywriter

Tide Team

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