How to write a business plan
Section | What to include | Length |
|---|---|---|
Executive summary | Business overview, USP, financial highlights, funding ask | 1-2 pages |
Company description | Mission, legal structure, history, target customers | 1-2 pages |
Market analysis | Industry trends, customer segments, competitor SWOT | 2-3 pages |
Organisation and management | Team bios, org chart, advisors | 1-2 pages |
Products/services | Features, pricing, lifecycle, IP | 1-2 pages |
Marketing and sales | Channels, tactics, sales forecasts | 2-3 pages |
Operational plan (if relevant) | Processes, facilities, suppliers, daily workflows | 1-2 pages |
Financial projections | Income statements, cash flow, balance sheets, break-even analysis | 3-5 pages |
Funding request (if relevant) | Amount needed, use of finance, repayment terms | 1 page |
Appendix | CVs, legal docs, market research | As needed |