Listen again: How to approach investors to fund your business (Tide Masterclass)


What’s the best way to approach investors? We might think we know what happens at an investment pitch, having watched Dragon’s Den, but how do we get to pitch in the first place? And what do investors want to know?

In this Masterclass, we’ll help you understand what potential investors want from you and what you need to do to get that ‘yes’.

This event took place on 17 September 2020. If you couldn’t join us on the day or you’d like to listen again, the recording is available below.

Masterclass: How to approach investors to fund your business

For this Masterclass, our Events Manager Cuan Hawker is joined by Tide’s Founder, George Bevis.

George is also the Founder and CEO of CanDo, a social ventures incubator. During lockdown, George and CanDo launched Pop to the Shop, a service to connect local volunteer shoppers to people in self-isolation who need help.

In this Masterclass, you’ll learn:

  • how to pick the right investor
    Matching your business to appropriate investors makes it more likely your pitch will succeed.
  • how to write your first message
    Tips for a successful first approach.
  • how to create your pitch
    What to say or write to get a ‘yes’.
  • how to present your pitch
    Expert advice on what to do and not do.
  • how to get to know the numbers
    What you need to learn about your business’s finances.

This Masterclass is available for everyone. It’s most suitable for people who have just started or are thinking about starting or growing their own business in the UK.

About Tide Masterclasses

Tide exists to help small businesses. We make your financial admin easier so you can spend more time doing what you love. Our Masterclasses are just one of the ways we support you and your small business.

In the sessions – currently happening online – we gather experts, often Tide members, to share insights and practical advice you can put into action straight away.

To find out about upcoming Masterclasses, take a look at our list of events.

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