Your step-by-step guide to mastering your cash flow – Ep 2 (Tide Masterclass)

Episode 2: The importance of knowing your customer to get paid on time

Our Masterclass series “Your step-by-step guide to mastering your cash flow” is giving you direct access to an expert! Former Small Business Commissioner, Philip King is passionate about helping small business owners master their cash flow. During these live events, he shares his top tips and answers your questions.

“Unless you know exactly who you’re supplying, you can’t be sure they’ll pay you. Asking the right questions is crucial to maximising your chances of getting paid on time, and helps keep your cashflow healthy.”

Philip King, Tide Cash Flow Expert and former Small Business Commissioner

Following the first episode ‘why it’s crucial to have your cash flow under control‘, in this second episode, we cover the ‘who’. In this Masterclass, you’ll learn why it’s imperative to know your customer to get paid on time.

This Masterclass took place on 7th October 2021. If you couldn’t join us on the day or you’d like to listen again, you can catch the recording on our Youtube channel or below!

Tide masterclass: The importance of knowing your customer to get paid on time

For this Masterclass, Valentine from our team is joined by Philip King, former Small Business Commissioner and Tide Cash Flow Expert.

Here’s what they discussed:

• The importance of knowing who your customer is
• The risks of making assumptions when granting credit
• How to maximise the chances of getting paid promptly

Episode 2 takeaways

• The importance of knowing who your customer is

Get beneath the surface, don’t just look at the shopfront. 

• The risks of making assumptions when granting credit

Ask the right questions and do your research to validate what you have been told.

• How to maximise the chances of getting paid promptly

Be as close as you can to your customer and stay close so you can keep an eye on what’s going on.

Our other events

Tide’s mission is to help small businesses. We make your financial admin easier so you can spend more time doing what you love. Our events are just one of the ways we support you and your small business.

In the sessions – currently happening online – we gather experts, often Tide members themselves, to share insights and practical advice you can put into action straight away.

To find out about upcoming events and the next episodes of the series, take a look at our list of events.

You can listen again to these live events:

• Your step-by-step guide to mastering your cash flow – Ep 1 (Tide Masterclass)
• Listen again: A conversation about reopening with The Float Spa (Instagram Live)
• Listen again: A conversation about mental health with High Definition You (Instagram Live)
• Listen again: A conversation about reopening with The London Refinery (Instagram Live)

Have your say

What did you think of this event? We’re keen to hear from you – get in touch with us on LinkedIn, Facebook or Twitter.