How to look after your mental health and combat loneliness as a startup founder

Header image mental health and loneliness by Cristofer Jeschke

Getting started in business has never been easier. With only the need for a laptop, internet connection and a problem to solve, you can get up and running with a new business idea over a weekend.

But, did you know that it’s actually quite common for entrepreneurs to get lonely? In fact, a 2019 study by Enterprise Nation found that 50% of UK entrepreneurs reported feeling lonely some of the time.

This fact doesn’t stop these businesses from succeeding. According to the same study, 72% of these small company owners and entrepreneurs say they expect their business to grow.

While that stat is optimistic, success won’t feel as rewarding if you endure consistent loneliness. Mental health and loneliness go hand in hand. And while it’s inevitable to feel bad from time to time, there are ways to combat loneliness and feel better as a startup owner. 

In this article, you’ll learn some practical approaches to taking care of yourself while you build a successful business. Let’s dive in.

Table of contents

Making a case for wellbeing in entrepreneurship

For solo-founders, taking care of yourself is more important than ever. If you’re in the early stages of building your startup, the pressure to work long days (or nights), and sacrifice things that were once important can build up.

You may be surrounded by a great team, and even spend a healthy amount of time with friends and family. But that doesn’t mean you don’t experience loneliness. And if you start to feel alone to the point of unhappiness, it’s time to take action.

A study conducted by the University of Chicago found that people who feel lonely are likely to have less effective immune systems.

That’s not a good place to be in as an entrepreneur. You need to be at the top of your game given the amount of mental and physical strain building a new business can put on your body and mind.

Looking after your mental & physical health

Many successful business owners have figured out how to make their mental and physical health a strategic priority. They invest in their well-being because they know it will ultimately make them feel better in their day-to-day. And feeling better means performing better, so it’s a win-win.

But don’t take our word for it. According to a 2019 paper in The Journal of Business Venturing titled “Entrepreneurship and well-being: Past, present, and future”, entrepreneurial well-being is defined as:

“The experience of satisfaction, positive affect, infrequent negative affect, and psychological functioning in relation to developing, starting, growing, and running an entrepreneurial venture.”

So, how does one achieve this state of entrepreneurial well-being? The article goes on to state that the most successful business owners are the ones that achieve fulfillment through social connection. This positivity then flows back into their work and personal lives, which creates a “virtuous well-being cycle”.

Living a lifestyle wherein you build social connections to combat loneliness won’t solve all of your problems. But, if you focus on tweaking your routine to prioritise overall well-being, you’ll see immediate improvement.

It starts with the little things first, like exercising and eating healthier as mentioned above. Learning how to turn your brain off and spend more ‘you’ time away from work is also key.

This is something that Tide member, Andi from Eximo, has put into practice:

“It’s only when you realise that if you get ill, you don’t earn any money that you start to think, “Oh, I have to look after myself.” So, I’ve now started placing a real value and premium on sleep, bedtime routines and exercising.

Andi Jarvis – Founder Eximo Marketing

“I don’t feel bad about doing it. It’s important because if I get ill, I don’t make any money. So, I have to stay fit. I have to stay healthy.”

Another Tide member, Ollie, founder of Pophams Bakery, shares a similar experience:

“During my first year in business, the one thing I underestimated most was the toll it would take on my mental health.

Ollie Gold - Founder of Pophams Bakery
Ollie Gold – Founder Pophams Bakery

“When working full time, I was doing specific hours a day. What you don’t prepare for is the going home and before, where you sit on the sofa, you might try and watch TV. Now your head’s still churning. You’re still trying to work. That’s definitely been the hardest side of it.”

Once you reset your priorities, you’ll have the energy needed to focus your attention on gaining and maintaining social connections. Which brings us to our next section.

5 practical ways to deal with loneliness as a founder

While many entrepreneurs had to find out how to deal with their mental health the hard way, you don’t have to.

Which is why we’ve compiled a shortlist of effective approaches to dealing with loneliness, anxiety and mental health as you progress through your journey as an entrepreneur.

1. Networking & group accountability

Networking is a key part of a healthy routine. One that helps you get out of a “funk” and maintain clarity.

If you already have friends who are building businesses of their own, reach out to them and offer to hold weekly catch-ups – either by phone or in-person. Tell them the idea is to help you share your challenges among people you trust.

Or, when migrating outside your immediate social circle, look to connect with founders who:

  1. Run similar (but non-competing businesses) to yours
  2. Are at a similar stage of their startup journey to you

These two are a great place to start, as they’re likely looking to overcome (or have already overcome) similar challenges to you, especially when it comes to combating loneliness.

Finding these people can take some time. Start by asking your immediate network if they know anyone at a similar stage to you. Head to Twitter and ask around, or search on Meetup for events with people running similar businesses to you:

Entrepreneurial Mental Health - Meetup Events
Meetup.com event search

It can take time to build up enough trust. But even attending these meetups and talking about your challenges on a surface level will prove you’re not alone. It can also reinvigorate your focus and remind you why you’re building what you’re building in the first place. Which is really helpful when facing doubts.

2. Set time for social activity (and trust your friends)

It can be easy to forget that we have a life outside of business. And while it’s great to network with other founders, don’t forget about the friends you already have.

Family, old school friends, friends from your hometown and past colleagues know you better than most people. In fact, you may find there are times where they know something is bothering you even before you do.

Don’t be afraid to reach out and talk with those you trust. They may bring a new perspective to challenges and feelings you may not have thought about.

Most importantly, set a regular time to hang out with those you love. Whether that’s dinner once a week, or visiting a comedy club once a month. Look to commit to a set time for social activities.

This will help you get outside your bubble, and give you something to look forward to as you progress through the week.

3. Meditate

This might not be for everyone, but meditation has been part of the human cultural fabric for centuries. Especially in the eastern world. Recently, it has increased in global popular culture, and for good reason.

There are many mental and physical benefits to meditating. And the benefits can be explained by science. Let’s take a high-level look at how it positively affects our systems. the science behind it:

  1. Improvement of cognition ability and improved verbal and non-verbal reasoning: A study conducted by Consciousness and Cognition found that meditation improved cognition ability, as well as improved verbal and non-verbal reasoning and information retention.
  2. Reduce the affects of anxiety and depression: Another study published on PNAS discovered that those within a group assigned with meditation exercises reported lower levels of anxiety and depression, along with an increased feeling of well-being.
  3. Improvement in quality of sleep: When cancer patients were put on a stress-reducing meditation routine, they found that they experienced a significant reduction in stress and fatigue, and that their sleep quality increased.

As founders, getting your brain to focus without distraction is a valuable skill. And as you can see from the data, when practiced, meditation can be the key that unlocks this level of performance.

When practicing meditation, it’s best to start simple. You can use an app like Headspace, which provides free lessons for those looking to get started:

Entrepreneurial Mental Health - Headspace App
Headspace – Meditation and mindful living app

Or, you can use simple exercises, like the following provided by Gaiam:

  1. Sit or lie comfortably. You may even want to invest in a meditation chair or cushion.
  2. Close your eyes. We recommend using one of our Cooling Eye Masks or Restorative Eye Pillows if lying down.
  3. Make no effort to control the breath; simply breathe naturally.
  4. Focus your attention on the breath and on how the body moves with each inhalation and exhalation. Notice the movement of your body as you breathe. Observe your chest, shoulders, rib cage, and belly.
  5. Simply focus your attention on your breath without controlling its pace or intensity. If your mind wanders, return your focus back to your breath.

However you do it, make it a regular practice and, at the very least, test it out for a short period of time.

4. Exercise regularly (by doing things you love)

A good exercise routine, while a great way to boost your mental health, is also key for physical performance and overall health.

On top of this, it can help you be more productive, feel more focused and help you come across more confident. All of this will enhance your abilities as an effective communicator and leader.

In fact, a study conducted for NCBI found that regular exercise can significantly improve cognitive abilities, memory and decrease stress.

Instead of looking at exercise as an obligation, use it as a way to do something you love, or reach specific health and fitness goals. For example, if you’re looking to build more muscle, start following a weight-lifting and strength routine.

Or perhaps you love squash. Look for a local club and start joining weekly classes. This not only helps you keep fit, but also creates new social connections.

5. The power of morning and evening routines

There’s no denying that building structure around our lives creates more stability. Which is why morning and evening routines have become so popular among entrepreneurs and c-level executives in recent years.

Routines are designed to effectively start the day right, and wind down in a way that makes you feel ready to tackle the next.

For example, Leo Babauta, founder of zen habits, uses his morning routines to plan what needs to get done. He does this, takes care of breakfast and exercises all before 6:30 AM.

Even Benjamin Franklin believed in evening routines, using his as a time to answer the question “what good have I done today?”

It’s good to get inspired by other entrepreneurs, but there’s no one-size-fits-all when it comes to routines. Instead, build yours around your business objectives, needs and interests. For example, your morning routine could include:

  • Exercise: Get 30 mins of cardio or weight training in before work.
  • Meditation: Clear your head and build focus.
  • Breakfast: Cooking a healthy breakfast can be a form of mindfulness in itself, and a healthy breakfast will set you up for the rest of the day.
  • Wake up early: Claim some time back by committing to waking up earlier each day.
  • Learn: Read a book, or study the next module of a course you’ve invested in.

What about evening routines? A few examples to help you end your day include:

  • Review your goals: Did you achieve all you wanted to today? Use this time to reflect on what you can do more effectively.
  • Set goals for tomorrow: What are your top priorities for the next day? Set you “most important tasks” (MIT) and block time to get them done.
  • Do something you love: Even if that means watching an episode of The Office on Netflix, or reading a book you’re engrossed in. Take time to detach yourself from work with something that brings you joy.
    Set family time: If you’re an entrepreneur with a spouse and/or kids, make sure to set time every day to give them the attention they deserve.

These are some basic ideas to get you started. Block out time for your morning and evening routines on a daily basis and make sure you stick to them. These routines will help bring a little more structure around your day, making the uncertainty of running a startup feel less chaotic.

Wrapping up

Looking after your mental health and well-being when building a business should be a priority. If the engine under the hood (that is, your brain) is clogged up with anxiety and stress, you’re not going to perform at your best.

We’ve given you some approaches to get started with this, but we know everyone is different. What works for one entrepreneur might not work for you. Take “cold showers”, for example. While they’ve become popular among high performers, I know many who would rather enjoy their comfortable bathing ritual!

Instead, identify the areas of your life where you feel friction. What do you feel your life needs more (or less) of? Adopt activities and practices that remove that friction, and build routines around them for more stability.

Once you’ve turned new habits into successful routines, spend the necessary time building social connections to kick any residual loneliness to the curb. With healthy habits and improved social connections, your business and personal life will thrive.

Photo by Cristofer Jeschke, published on Unsplash

Valentine Hutchings

Head of Community and small business enthusiast

Tide Team

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