Performance Marketing Manager – PPC

Location: Germany
Department: Marketing, Sales & Communications

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany. 

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. 

About the team

The Member Acquisition Marketing team is responsible for preparing and delivering marketing campaigns for the purpose of acquiring new members into the Tide platform.

About the role

As a Performance Marketing Manager (PPC Germany) you will:

  • Formulate the strategy for scaling Tide’s products in the German market across the whole marketing mix but with a special focus on Paid Search, Display, YouTube, UAC and Apple Search Campaigns.  
  • Build, optimise and scale focused marketing campaigns that perform from a volume, quality and cost-efficiency perspective
  •  Utilise relevant data to inform decisions on your campaigns, forming hypothesis and relentlessly testing them
  • Be responsible for maintaining large budgets and accountable for rapidly scaling targets
  • Use your expertise in digital marketing to define and plan channel strategies and roadmaps for the Germany business function
  • Work closely with Data, Product, Web and more teams to provide real, scalable benefits to your channels
  • Use a rapid test-and-learn mentality, designing and implementing tests, maintaining best practice
  • Forecast & report performance, using an analytical mindset to help inform and develop the target market and product offering

What we are looking for

You’ll be an experienced & self-driven marketer with a wealth of digital experience who knows how to drive & scale large volumes of B2B acquisition and working with multi-million budgets. We’re looking for a B2B acquisition superstar who’s got the experience and drive to completely build and own the digital marketing strategy for our current and future portfolio of market-defining products as we launch our product into the German market. 

You’ll be a collaborative and tenacious individual who can work closely with Digital Marketers, Product Owners & Product Marketers, Data & Engineering stakeholders and more. You’ll be passionate about Fintech and have strong experience in Paid Search, Display, ASA and UAC with knowledge of other marketing channels in the marketing mix including affiliates, paid social and CRM, to bring high-quality, converting traffic to the organisation.

This is an excellent opportunity for an individual looking to contribute to the development of one of the UK’s fastest-growing fintechs as we expand into additional markets and work within a team where everyone’s voice and ideas are heard.

The ideal candidate will have:

  • Fluency in German and have an excellent understanding of the German market
  • Expertise in Paid Search with 4+ years experience and recent hands on experience managing Search accounts
  • 2+ years experience in running one other digital marketing channels such as Paid Social, Affiliates or CRM
  • Excellent working knowledge of Google Ads, Microsoft Ads and Google Analytics
  •  Demonstrable experience in driving large volumes of B2B lead acquisition
  •  A test-and learn mindset and you underpin that with excellent hypotheses, detailed documentation and effective implementation of positive results
  • Good understanding of attribution and measurement of digital marketing channels, working with data specialists to get results 
  • Ability to work seamlessly with a cross-discipline team, bringing complex marketing strategies to life with clear documentation, compelling communication and a collaborative mindset
  • Comfort using data visualisation or attribution tools as your primary source of truth, coupled with the ability to create compelling stories using these tools

What you’ll get in return

  • 25 days holiday with the ability to buy 5 extra days per year
  • We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through the Learnerbly platform (available after you pass your probation period)
  • Statutory Health Insurance
  • Statutory Pension contribution
  • Parental Leave
  • 3 days paid volunteering or L&D time off per year
  • Mental health support through Plumm
  • Flexible work from home, Tide will also contribute 50% of office equipment for your remote working – up to EUR 200. 
  • Work and travel globally  – up to 90 days per country outside of your home country
  • Team socials 
  • Sabbatical Leave

Tidean Ways of Working

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.