Head of Digital Marketing (SEO,SEM) Fintech

Location: Gurugram
Department: Marketing

About You 

As a Head of Digital Marketing you will work hand-in-hand with digital marketers, developers and product teams to ensure that our campaigns are seamlessly integrated across offline and online channels. Requirements will change as we learn from how our campaigns perform, and we believe in adapting quickly, learning by doing. In this role you will report to the VP Marketing.

You’ll be entrepreneurial and an expert within a marketplace business, someone who is very familiar with the dynamics of marketplace platforms. You’ll also have the seniority and experience to build a team. A unique role, you’ll be able to bring the vision to life whilst playing a leading role within Tide’s product team. Working alongside experienced product professionals and hand-in-hand with senior developers, data scientists, designers, and marketers to research, build, ship and improve the product.

Some of the things you’ll be doing: 

  • Building out digital brand focussed on SMEs
  • Being part of new age fintech product
  • Working closely with Product to delivery digital marketing experience
  • Owning the brand though ATL and BTL campaigns
  • Using data in innovative ways and draw insight from analytics to help drive business performance
  • Managing campaigns – day-to-day campaign planning, creation and execution
  • Managing website content, both strategic and daily updates
  • Developing and executing SEO strategies
  • Evaluating content production options and deliver recommendations for ongoing campaigns as well as test-and-learn initiatives
  • Working closely with other media functions to make integration and optimisation decisions

What you’ll get in return:

  • Competitive salary 
  • 25 days holiday
  • Family medical Insurance
  • Life and Accidental insurance
  • Dental Benefit
  • We invest in your development with individual L&D
  • Flexible working options

You’ll be a great fit if: 

  • You will have a core competency  in SEO (and probably SEM), campaign & content planning, content production and copywriting
  • You’ll be able to use data in innovative ways and draw insight from analytics to help drive business performance
  • You have spent time on both agency and client side, delivering integrated, strategic campaigns across a number of channels and have views on their different requirements
  • You are comfortable with a wide range of digital and traditional channels
  • You have experience with testing across creatives, messaging, audiences
  • You are Data-driven, and have measurement implementation experience and knowledge
  • You are familiar with web analytics and measuring campaign success in different ways
  • You are comfortable with Analytics – reporting and optimisation, including analysis of CPA and ROI of activity
  • You have experience in Content Management, updating website e.g. WordPress
  • You have experience with creative production, e.g. video, visuals, PDFs, ebooks, etc
  • You have an understanding of HTML/CSS/JS
  • You are hands-on with Photoshop yourself or are comfortable working with designers
  • You have Marketing experience both on client-side and agency-side (ideal)
  • You have experience with data-driven segmentation, targeting and a/b testing, Google Analytics, MOZ, Looker
  • You have experience in SEM / PPC / Adwords / Google Ads

Who are Tide?

We’re the UK’s leading provider of smart current accounts for sole traders and small companies. We’re also on a mission to save business owners time and money on their banking and finance admin so they can get back to doing what they love – for too long, these customers have been under-served by the big banks.

Our offices are in London, UK, Sofia, Bulgaria, Hyderabad and Gurugram, India, where our teams are dedicated to our small business members, revolutionizing business banking for SMEs. We are also the leading provider of UK SME business accounts and one of the fastest-growing fintechs in the UK.

We’re scaling at speed with a focus on hiring talented individuals with a growth mindset and ownership mentality, who are able to juggle multiple and sometimes changing priorities. Our values show our commitment to working as one team, working collaboratively to take action and deliver results. Member first, we are passionate about our members and put them first. We are data-driven, we make decisions, creating insight using data.

We’re also one of LinkedIn’s top 10 hottest UK companies to work for.

Here’s what we think about diversity and inclusion…

We build our services for all types of small business owners. We aim to be as diverse as our members so we hire people from a variety of backgrounds. We’re proud that our diversity not only reflects our multicultural society but that this breadth of experience makes us awesome at solving problems. Everyone here has a voice and you’ll be able to make a difference. If you share our values and want to help small businesses, you’ll make an amazing Tidean.

A note on the future of work at Tide:

Tide’s offices are beginning to open for Tideans to return on a voluntary basis. Timelines for reopening will be unique for each region and will be based on region-specific guidelines. The health and well-being of Tideans and candidates is our primary concern, therefore, for the foreseeable future, we have transitioned all interviews and onboarding to be conducted via Zoom.

Once offices are fully open, Tideans will be able to choose to work from the office or remotely, with the requirement that they visit the office or participate in face-to-face team activities several times per month.