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TIDE TALKS MASTERCLASS SERIES PRESENTS:

How to Win Black Friday Without Losing Your Margins featuring Ama Amo-Agyei

Dreaming of a successful Black Friday but unsure how to do it profitably? Learn from Ama Amo-Agyei, the award-winning founder of Plantmade, as she shares the exact strategies she uses to plan, prepare, and profit during one of the biggest sales events of the year. This 1 hour Masterclass session led by Ama Amo-Agyei is packed with actionable advice for product-based founders, including:

✅ Build offers that convert and protect profit – Craft bundles and discounts that feel generous without cutting too deep. ✅ Master email marketing for BFCM – Plan teaser, launch, and last-chance emails to maximise conversions. ✅ Create urgency that feels authentic – Use scarcity and tiered offers to drive momentum while keeping trust. ✅ Stand out on social media – Use founder-led storytelling and organic content to cut through the noise.

Whether you’re gearing up for your first Black Friday or scaling smarter this year, this masterclass will give you the clarity, confidence, and practical steps to finish the year strong.

💻 Free to attend 📆 Friday 31st October @ 12pm 📍 Online 🎤 Masterclass + Q&A

Sign up now

Founder and CEO of Plantmade, Ama started her plant-based wellness brand in 2020 after being made redundant, mixing her first products from home with just £100. Today, Plantmade has achieved multi-million-pound revenue and is recognised on the Sunday Times list of fastest-growing UK companies.