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Welcome to the Tide Partner Toolkit

Designed for partners ready to launch, grow, and make an impact together.

Start exploring our range of assets and tools to supercharge your campaigns and power your partnership today.

We're excited to have you on board!

This toolkit is designed to give you instant access to everything you need to kickstart our collaboration and run successful campaigns.

Here, you’ll find:

Brand assets & imagery – logos, product shots, and creative materials ready for your use.

Marketing tools & resources – guides, templates, and campaign ideas to help you drive engagement and results.

Product information – key features, benefits, and messaging to share with your audience.

Whether you’ve just joined us or you’re planning your next big campaign, this is your go-to space for all partnership essentials.

Let’s make great things happen, together.

Access our latest range of assets & imagery:

Tide Brand Portal

Discover our brand story, behaviour principles, and creative guidelines to help you produce compelling, on-brand campaigns.

Access Tide Brand Portal

Tide Assets

Download Tide logos and high-quality imagery to bring your campaigns to life.

Download Tide assets

Banners

Get ready-made Tide banners in a variety of sizes, covering multiple propositions — including incentive and non-incentive options. Perfect for quick campaign launches.

Download Tide banners

Content

Access approved copy, examples, and inspiration to build promotional campaigns with confidence and compliance.

Download now

If you need additional support or can’t find what you’re looking for in our current assets, please contact us at partnerships@tide.co.

Please note that any new campaigns must be reviewed and approved by the Tide Partnerships team before launch

Access resources to learn about Tide and accelerate your knowledge

Partner Playbook

Your guide to making the most of the Tide Partner Programme. Discover proven ways to attract more clients, boost sign-ups, and grow your earnings — all while helping small businesses thrive with Tide’s tools.

View Partner Playbook

Features & Benefits Brochure

Get an insider’s view of Tide’s full product suite. Learn key features, benefits, and ways to tailor our solutions to suit your client base.

View Tide's Features & Benefits Brochure

Onboarding Video (Business Current Account)

Watch the Tide business current account onboarding video to see the full account setup journey in action.

Watch video now

Onboarding video (Company Formation)

Watch the Tide company formation onboarding video to explore the step-by-step registration journey.

Watch video now

Here you can find Tides latest terms and wider formalities

Partnership Terms

Review the latest Tide Partnership Terms, including payment schedules, partner responsibilities, and liabilities.

View Terms

Consumer Duty

Understand Tide’s commitment to Consumer Duty and the expectations for all referring partners. Download our one-pager to ensure your campaigns meet regulatory standards.

View Consumer Duty Terms

Who is eligible for a Tide account?

Check Tide’s eligibility criteria to see who can open an account. Use this guide to ensure you only refer suitable clients.

Who can open a Tide account?

Tide makes our on-boarding process even better - a perfect partner that our clients love!
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Chris MollanCLEVER ACCOUNTS

Our clients have easy banking - and we are adding more value - exactly what we were looking for.
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Lorraine BettiIN.SYNC GROUP

Tide have been amazing... The ability to setup an account in less than 5 minutes is a game changer
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Samuel ForrestIMS

Our clients love how fast and efficient opening a business current account with Tide is!
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Wijay KanagasundaramWIS

With Tide, our time-poor clients open accounts in minutes!
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Lauren HarveyFullStop.

Partner Programme FAQs

To register your interest, fill in our partner sign-up form. If there is scope for partnership opportunity, the team will be in contact within 10 working days to set up a call and get the ball rolling.

A typical Tide partnership is agreed with any organisation that has marketing access to a network of sole traders, contractors, self-employed workers or registered companies. Whether your business is in financial admin, the GIG economy, a company formation agent, consultancy, working in construction, courier company, or food delivery service & want to refer your clients to Tide, then we want to hear from you.

Please note, our partnerships team manages client referral partnerships only – product partnerships or offerings are not within its remit.

No, it’s completely free, and in fact, being a Tide partner can become an independent revenue stream for your business. However, our successful partnerships are those where partners invest in a sustainable marketing plan.

While there is no minimum number of referrals required, the partner incentive level is driven by results, mutual marketing investment, and strategic relevance to the SME market. The more members you refer to Tide, the greater the opportunity to discuss long-term incentives.

Initial partnership engagement is based on joint mutual understanding, however, as our partnership grows we will naturally seek to secure a more formal framework.

  • Tide is a proven customer acquisition and retention tool

  • Opportunity to create bespoke customer lifecycle marketing strategy

  • Partner with a market leader

  • Competitive tailored incentives & commission structures

  • 1 year of free UK bank transfers for each client that signs up using your referral code*

  • Ongoing scaling support

  • Member perks

  • Dedicated application support from the onboarding support team

*Transfers to non-Tide accounts are free for one year, 20p per transfer thereafter.

Absolutely. Once your Tide partner status has been confirmed, we will work with you to supply you with the Tide assets needed and brand guidelines to market our partnership professionally. In order to ensure consistency and brand identity, we kindly ask you to align with us prior to using Tide image and video assets.

You’ll be given a referral code and landing webpage that you can use to refer clients to Tide. This will enable us to track your clients and give them all the benefits of a partner referral. In case you have a digital onboarding journey and you wish to include Tide as an opt-in, our API connections are available to facilitate this.

You will have your own dedicated Partnerships Manager. Just send them an email and they’ll be right on the case to assist.

If your client is the director of a company registered with UK Companies House, your client will be eligible for a Registered Business account. UK-based sole traders and freelancers with a valid UK residential address who are registered with HMRC are eligible for a Sole Trader account. For both account types, your client needs to be aged 18 or above, have a valid UK phone number, and hold a device registered to a UK App or Google Play store. We’re on a mission to help businesses owners spend less time on money admin, and we want to enable as many small businesses as possible to do that.

But it’s a balancing act: we can’t take on too many accounts that are in high risk industries as that means we’re not able to focus our time and energy on the rest of our members. As a result and going forwards, we will not be offering current accounts to businesses in the following industries:

  • Trading of cryptocurrencies

  • Trading of precious metals and stones

  • Money services (such as foreign exchange, loan providers, money transfers)

  • Casinos, prize draws and other betting or gambling activities

  • Sale of unlicensed pharmaceuticals

  • Sale or trade of cannabidiol (CBD) products

  • Trading of weapons, explosives or armaments

  • Unlicensed trading and processing of scrap metal

  • Unlicensed waste management

  • Sale, import and export of used vehicles or heavy machinery

  • Escort services and other services in the adult industry

  • Bidding fee auctions

  • Unregistered charities and charities that aren’t incorporate

You can read more about this in our blog post: Providing financial security for our members.

We don’t charge monthly or annual fees for our current account.

Your clients will only pay for what they use:

  • Bank transfers (in or out) - 20p*

  • Cash withdrawals in GBP - £1

  • Cash deposits (through the Post Office) - £2.50 for deposits up to £500, or 0.5% of the total deposit amount for deposits over £500

  • Cash deposits (through PayPoint) - 3% of the total deposit value

  • Payments between Tide accounts - Free

  • Card transactions in GBP (home and abroad) - Free**

 * The payment fee (20p) is automatically deducted. For Outbound transactions, your clients will see the amount plus this fee on their confirmation screen. Inbound payments will arrive minus the fee. 

Members on our Smart, Pro and Max plans have a monthly free transfer allowance – check how it works for each plan over on this page.

** Free plan members are charged a fee of 2.75 % of the transaction amount, for card payments or ATM withdrawals in foreign currencies. Smart, Pro and Max plan members will not be charged this fee.

Yes! Applicants who are not based in the UK may apply for a registered business account, as long as they are directors of a company registered with UK Companies House. In some cases, we may have to complete additional checks in order to process their application, and all accounts are subject to approval criteria. Your clients will need to switch their Google Play or App store to the UK to download the Tide app.

At the moment, we’re not able to support this kind of partnership, but watch this space!

Whilst we don’t offer overdrafts, we’ve partnered with Iwoca to bring you business loans – allowing you to apply for up to £150,000 of credit straight through the app, which can be used as an alternative to a traditional overdraft. Your clients can apply straight through the app, on the home screen. For more information visit our business loans page.

Yes! Your clients can access their account from a desktop at web.tide.co by using the QR code scanner found within the Tide app.

No, but you can have read-access of their full transactional data, available for download whenever you like!

Yes, your client's money is safe with Tide. Most of our members have ClearBank accounts and their eligible deposits up to £85,000 are protected by the UK Government’s deposit guarantee scheme. This is the Financial Services Compensation Scheme (FSCS). If the sort code of your client's account is 04-06-05, then it's a ClearBank account. In the past we offered e-money accounts to new members, but we no longer do. If your client still has an e-money account with us, then the money in their account is stored and protected. With an e-money account, the money is never invested or loaned out, and is safeguarded in line with regulatory requirements. FSCS protection does not apply to the legacy e-money accounts. If the sort code of your client's account is 23-69-72, then it's a legacy e-money account.

Yes, your clients can make and receive international payments in EUR via SEPA (The Single Euro Payments Area) now.

They can also receive international payments via SWIFT.

Here’s our International Payments FAQ that explains the types of payments we offer and accept, and any fees involved.

No! To open a current account, we perform electronic checks run by third-party services to verify your client’s identity and comply with UK anti-money laundering regulations. While these checks will not impact your client’s credit score, they will appear on your client’s credit report.

Help, my question isn’t answered here…

Find answers to all our most frequently asked questions about partnering with Tide here