Tide is about doing what you love

We believe the world would be a better place if more people gave it a shot.

It’s why we’re building modern business banking that gives time back to people who work for themselves.

So you can get back to doing what you love.

Tide - About
RosannaTide team member

Meet the team

An 80-strong band of tech and member-focused people headquartered in London and working hard to bring you better business banking.

Tide - Team
Tide - George Bevis

George Bevis

Founder and CEO

George is an experienced entrepreneur and former banker. Tide is the solution he sought, when running several small businesses, to the problem faced by every business owner: insufficient time for the work they love.

George is an authority on small business matters and authored a report on the small business sector for a large British political party in 2013. As a banker, he worked as Product Director at Zopa, Business Strategy Director at Barclaycard, Head of Innovation at RBS and started his career at Capital One.

At Tide, he applies his banking experience to the small business world that he has long participated in and championed. For him, as for other entrepreneurs, this is a labour of love.

Tide - Eileen Burbidge

Eileen Burbidge


Eileen is a Partner at Passion Capital, an early-stage London VC fund. She is also Chair of Tech City UK, a government-backed organisation supporting digital businesses across the UK, and HM Treasury’s Special Envoy for FinTech.

She has previously held roles with tech companies including Skype, Apple and Yahoo. In 2015, she received an MBE for services to business.


Tide is proud to be supported by a range of well-respected investors and advisors

Greg Marsh
Co-founder, OneFineStay
Alex Chesterman
Founder, Zoopla & LOVEFiLM
Ian Hogarth
Co-founder, Songkick
Jason Goodman
Founder, Albion
Saul Klein
Founder, LocalGlobe & Seedcamp
Robin Klein
Founder, LocalGlobe
Isabel Rutland
Founder, Discover & Deliver
Errol Damelin
Fintech investor
Tide - Passion Capital
Tide - Creandum
Tide - Anthemis Group
Tide - Local Globe

We're hiring

Join the team re-inventing business banking. See our current openings here.

Our culture

Tide - Mission Driven


Business owners are heroes and we’re here to give them their time back, so that they can focus on doing what they love. We don’t put personal interest or ambition ahead of this mission.

Tide - Upbeat


We acknowledge that things won’t always go our way: we learn useful lessons when they don’t. When we face adversity we stay positive, re-think and recommit whole-heartedly.

Tide - Action Oriented


We make decisions as accountable individuals, not as committees. A good plan delivered is better than a perfect plan that never materialises, so we prefer action to analysis.

Tide - Hungry


We push ourselves to be the most effective people, company and product we can be. We seek opportunities to improve everything we do, frequently giving and requesting candid feedback.

Tide - Canny


Like our members, we have limited resources and we make the most of them. We use our time and money scrupulously, deploying each in ways that maximise impact.

Tide - Humble


We roll up our sleeves and do what is necessary for the team irrespective of job descriptions or seniority. We avoid arrogance and recognise our shortcomings in order to fail less in the future.

Tide - Considerate


We tell our colleagues what they need to hear, even when it’s difficult. We go to extra lengths to deliver tough messages with real warmth.

Tide - Reliable


We deliver to deadlines.

No excuses.