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Ama & Friends powered by Tide

Building from Within - Mindset, Resilience, and Growth for Founders

Join us for Ama & Friends powered by Tide, a live panel and networking event where some of the UK’s fastest-growing business owners share what it really takes to build a successful brand today.

Starting a business tests your mindset more than your strategy. This conversation brings together three founders who’ve experienced loss, self-doubt, and tough rebuilds. They’ll share how they built resilience, found direction, and created abundance from difficult seasons.

This session is for those at the start of their journey founders who want to think bigger, stay grounded, and build with intention. You’ll leave with practical tools to strengthen your mindset, navigate challenges, and grow with clarity in 2026.

Key Takeaways:

  • How to handle early setbacks without losing momentum

  • Mental frameworks to stay resilient and focused

  • How to move from scarcity to abundance thinking

  • Practical steps to rebuild confidence and direction

  • How to approach 2026 with a clear, growth-oriented mindset

💷 Tickets are free — limited availability! 📆 10th December 2025 (Evening) 📍 Tide HQ, London 💬 Panel discussion + Q&A + networking

Sign up now

Terms and conditions apply

Your personal data will be processed by Tide as described in Tide's Privacy Policy and so can Tide organise the dispatch of invites to the eligible members for the event.

About the event

This event is designed for new and aspiring entrepreneurs eager to learn what it really takes to grow a business in today’s fast-moving world.

Our speakers:

  • Ama Amo-Agyei — Founder of Plantmade, the multimillion-pound plant-based wellness brand that started with just £100 and has become a leader in sustainable self-care products.

  • Olivia Jenkins — Founder of D. Louise, has grown the internationally recognised jewelry brand by redefining accessibility, longevity, and sustainability in fashion. A Forbes 30 Under 30 honoree, she also serves as Chairwoman of Business Beats Cancer London.

  • Eni Awoyemi - Founder of feYi Flowers, built a women-led floral brand inspired by her daughter and rooted in creativity, offering modern, paper-wrapped bouquets that blend wellness, joy, and individuality in an industry ready for change.

The panel will explore what it’s like to build a business today, how they’ve overcome industry challenges, where they see opportunities for growth, and the lessons they’d apply if starting again.

Are you interested?

To sign up, all you need to do is open a free Tide business bank account using the code FRIENDS. When you use the code, you’ll automatically be entered into a draw to win a seat at this special event.

Limited seats

Only the first 100 new members will be in with a chance to attend.

Networking opportunity

This is your opportunity to gain valuable insights, ask key questions, and expand your network in a room full of ambitious entrepreneurs.

One-time only

This free event is only running on 10th December 2025. Sign up now before you miss it!

 Meet your hosts and speakers

Ama Amo-Agyei

(Host)

Ama Amo-Agyei founded Plantmade, a wellness and beauty brand she grew from her kitchen into one of the UK’s fastest-growing businesses.

After five years as CEO, she is now a marketer, keynote speaker, and creator focused on business and wellness.

She shares honest lessons from building a brand from scratch, including the wins, mistakes, and mindset shifts along the way. Her work explores what growth really requires, from scaling teams to recovering from burnout.

Today, Ama speaks and creates content at the intersection of business, marketing, and wellness to help founders and professionals think clearly, grow sustainably, and stay grounded.

Olivia Jenkins

(Speaker)

Founder of D. Louise, Olivia Jenkins is an award-winning entrepreneur and Forbes 30 Under 30 honoree. Since 2021, she has scaled the jewellery brand into an international business rooted in quality, sustainability, and empowerment. With a background in eCommerce and marketing, she also serves as Chairwoman of Business Beats Cancer London and mentors emerging entrepreneurs.

Eni Awoyemi

(Speaker)

Founder of feYi Flowers, Eni created the brand from love, creativity, and a desire to bring modern, meaningful floral design to women. Named after her daughter Feyi, meaning “take this as my joy” in Yoruba, it began in her garden as self-care. Unable to find styles that reflected her, she built a women-led brand offering unique paper-wrapped bouquets that celebrate individuality, joy, and everyday beauty.

Ready to grow your business?

Join Ama & Friends powered by Tide and hear directly from those who’ve done it. Simply open a Tide business bank account using the code FRIENDS to register.

We’re all about doing what you love. That’s why we’re trusted by over 1 million sole traders, freelancers and limited companies worldwide.

Sign up now