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Stay safe from AI-driven scams

Scammers are using Artificial intelligence (AI) more and more to improve their social engineering campaigns.

💡Just a reminder – social engineering is a technique  used by criminals to manipulate victims into making payments or disclosing sensitive information.

This guide shows how to spot:

  • Phishing 

  • Deepfakes

  • Voice cloning phishing (Vishing)

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Tap the Support icon in the top right corner > Report fraud

How phishing often works – with the help of AI

How phishing often works – with the help of AI

AI has made phishing scams much more common and convincing:

  1. Scammers write realistic emails, texts, or social media messages*

    They use AI to impersonate trusted organisations with polished, error-free messages

  2. Messages are now highly relevant to their victims

    Scammers use social media and other public sources to make the communication feel more trustworthy

  3. The victim clicks a link or opens an attachment

    They could share sensitive information – like passwords or bank details – or approve or make a payment

*The communication can also be backed up by fake websites that look like real shops or services, often offering rare items or urgent “limited-time” deals.

How to protect yourself from phishing scams

1. Before you receive phishing

Limit what you share online

Keep your social media accounts private and share less personal information.

Stay updated and secure

Keep your devices and apps up to date, and regularly review your security and privacy settings.

2. When your receive the phishing attack

Avoid suspicious links

Avoid clicking links in emails, even if they look like they come from a trusted organisation.

Go directly to the official website to check.

Question urgent requests

Be wary of unexpected emails asking you to act fast or download something.

Phrases like “act now” are often used to create panic.

Verify the communication

Check the sender’s address and look for generic greetings.

Never share passwords, one-time codes, or approve payments. Tide will never ask you for these over the phone or email.

How to protect yourself from deepfake scams

Keep in mind that Tide will never video call you unexpectedly and request your details.

Question invites

Don’t accept unexpected video calls or meeting links unless you know or trust the sender.

Verify another way

Confirm sensitive requests using a different, trusted channel.

Resist urgency

Slow down, pause, and check with someone you trust before acting.

Check visual cues

Look for unnatural facial movement, mismatched lip-sync, or strange lighting and shadows.

How voice cloning often works

  1. Scammers collect short audio clips

    They could use social media, voicemail, or videos to recreate a person’s voice

  2. They imitate someone the target trusts

    Mimicking their intonation, tone of voice, and even emotions

  3. The scammer could ask for money or sensitive information

    Acting on this can lead directly to financial loss or identity theft

How to protect yourself from voice cloning scams

Listen for audio cues

Verify the caller

Set a password

More practical tips to stay safe

Strong passwords

MFA everywhere

Password manager

Three random words

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