Why do you charge VAT?

We have to charge Value Added Tax (VAT) on the fee for some of Tide’s paid services. That’s because the fee is for ‘value added’ services associated with your membership.

The VAT charged is the standard rate. You can read more about VAT rates on Gov.uk.

Starting on 1 October 2025, we no longer charge you VAT for the following products:

• Paid plans – Smart, Pro, Max

• Boosts – Tide Instant Saver Boosts, Construction Cashback Boost

• Team Cards

This update follows a review by HMRC, where they granted us VAT-exempt status for some of our core products.

Please note that past VAT payments prior to 1 October 2025 are non refundable.

Why am I seeing VAT applied to my plan in my app?

Once HMRC confirmed that VAT will be removed, we passed this benefit on to you straight away and communicated this change via email. 

If you notice that some parts of the app, website, or Terms and Condition  still show VAT being charged, don’t worry – we’re updating that by 1 November 2025.

Rest assured that if you buy a paid plan or any of the products we mentioned above after 1 October 2025, no VAT will be applied.