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Supporting women in business

Our Female Business Owners Index examines the challenges faced by women when starting and running their own business. To address this, we’re committed to welcoming 200,000 female-led UK businesses to Tide by the end of 2027. This target includes the 100,000 women we already onboarded by 2023.*

Despite record numbers of female-led companies launching in the UK each year, the process of starting a business remains difficult. We want to support entrepreneurial women in their journey and, by working with small businesses every day, we believe we’re in a strong position to do exactly that.

Commitment objectives include

We’ve committed to helping create 200,000 female-led businesses by the end of 2027 – building upon our earlier achievement in 2023

Tracking, reporting on and promoting female entrepreneurs using Tide

Organising initiatives and events to support women in opening their own businesses – both led by Tide and through our collaboration with Mastercard’s Strive programme

Delivering our Women in Business content series to inspire, inform and champion our female members

HOLLY OGORZALEKTIDE MEMBER AND FOUNDER OF HOLLY’S COOKING

I launched my food business because I love cooking. Between Brexit, the pandemic, and the cost of living - it’s been a really challenging time. I've recently started a part time job to support myself. One day, I'd love to open my own food truck so I can attend more events and markets.

* Based on an average sample survey of Tide members.
**Survey of 1,327 Tide members took place between 27 Oct and 18 Nov 2023.

TATIANNA DONBAVANDTIDE MEMBER & PERSONAL TRAINER

As a female business owner, I’ve experienced not being taken seriously by realtors, insurers and loan providers. The rising price of studio hire due to energy costs and inflation has also been tough. Despite this, I’m hopeful about expanding my business.