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Meet the Tide team

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Meet Diva Samnotra, our Ongoing Monitoring Lead

Contents

Your journey in financial services spans over a decade. What drew you to the field of financial crime prevention, and how has your experience shaped your current role at Tide?
You were the first person to join ongoing monitoring for Tide India. How has your journey evolved from building the team to leading it?
Could you explain what ongoing monitoring entails and its significance for Tide’s members in India?
In today’s evolving fintech landscape, what challenges do you face in preventing financial crime, and how does Tide stay ahead?
Cross-functional collaboration seems crucial in your role. How do you work with other departments to ensure comprehensive risk management?
Tide India recently won the FICCI Women Empowerment Award. How does this reflect Tide’s culture, particularly in the Indian office?
Finally, what advice would you give to professionals aspiring to join Tide or pursue a career in fintech risk management?

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Building trust through vigilance: How Diva Samnotra is leading Ongoing Monitoring at Tide India

Madhu Karuthedath

4 min. read

Published:28 Jan 2025

Madhu Karuthedath

Published:28 Jan 2025

4 min. read

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Tide Platform Limited (Tide) designs and operates the Tide website and app. Tide is not a bank. Tide is authorised by the Financial Conduct Authority (FCA) under the Electronic Money Regulations 2011 under firm reference number 900843 for the issuing of electronic money and the provision of payment initiation services and account information services under the Payment Services Regulations 2017. Tide is also authorised and regulated by the Financial Conduct Authority in relation to its credit and insurance broking activities (firm reference 718743). Tide is incorporated and registered in England and Wales with company number 09595646 and registered office at 4th Floor The Featherstone Building, 66 City Road, London, EC1Y 2AL. Tide offers bank accounts provided by ClearBank® Ltd (ClearBank) (account sort code is 04-06-05). ClearBank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 754568. Eligible deposits with ClearBank are protected up to a total of £120,000 by the Financial Services Compensation Scheme (FSCS), the UK's deposit guarantee scheme. For further information visit Home. ClearBank Ltd is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register number: 754568). Registered Address: ClearBank, Level 27, The Broadgate Tower, 20 Primrose Street, London, United Kingdom, EC2A 2EW. Eligible deposits held in the Tide Business Current Account (powered by ClearBank) are covered by the Financial Services Compensation Scheme (“FSCS”) subject to eligibility. All eligible deposits at the same bank are aggregated to determine the coverage level for each depositor up to £120,000, therefore if you have any other product/services with ClearBank these will be aggregated. To find out more and to check your eligibility please visit: About us . Some of Tide’s members also hold e-money accounts provided by PrePay Technologies Limited (PPT) (account sort code is 23-69-72). PPT is an electronic money institution authorised by the FCA under the Electronic Money Regulations 2011 under firm reference number 900010 for the issuing of electronic money. PPT holds an amount equivalent to the money in Tide current accounts in a safeguarding account which gives members protection against PPT’ insolvency. Tide Cards may be issued by both Tide and PPT, who are licensed by Mastercard International for the issuance of cards. The issuer of your Tide card will be identified on your monthly card statement. Tide, the Tide logo, the Swell, and Do Less Banking are trademarks and trade names of Tide Platform Limited, and may not be used or reproduced without the consent of the owner.