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How to run a competitive analysis

Contents

Step 1: Identify & segment your competitors
Step 2: Analyse their market positioning
Step 3: Review their content & social media
Step 4: Check out what their customers are saying
Step 5: Walk through their customer journey
Finding opportunities for your positioning and filling gaps
Wrapping up

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How to run a competitive analysis (and win the race)

Kerstin Reichert

15 min. read

Published:11 Oct 2019

Updated:22 Feb 2021

Kerstin Reichert

Published:11 Oct 2019

15 min. read

Updated:22 Feb 2021

About the Author

Kerstin Reichert

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