How to conduct market research for your business idea
29 Jun 2020
22 Jan 2021
29 Jun 2020
16 min. read
22 Jan 2021
Qualitative research | Quantitative research |
|---|---|
Words | Numbers |
Identify | Measure |
Explore | Analyse |
Understand | Validate |
Customer Journey: Buyer’s Journey | Awareness Stage | Consideration Stage | Decision Stage |
|---|---|---|---|
What is the customer thinking or feeling? | |||
What is the customer’s action? | |||
What or where is the buyer researching? | |||
How will we move the buyer along his or her journey with us in mind? |