Tide had an exceptional year in 2025, achieving major milestones and making significant progress toward our vision: saving small businesses time and money.
Our strategic investment from TPG was a major highlight and will be a game-changer. TPG, a leading global alternative asset manager, valued Tide at $1.5 billion, underscoring our position as the leading global business management platform. The $120+ million primary and secondary investment reinforces our status as one of Europe’s most successful late-stage fintechs. We will deploy this capital to accelerate international expansion and product diversification, while building on our highly profitable UK business.
In 2025, our global member base nearly doubled from 1 million to 1.8 million by December. In the UK, we serve well over 800,000 members – more than 14% of the market – while our three-year-old India business surpassed 1 million members. This rapid growth reflects the strong trust micro and small businesses place in Tide to simplify how they start, run, and grow their businesses.
European expansion
Partner Credit Services (PCS) has been a bedrock of our success in 2025, nearing £2bn in lending, demonstrating the need for SMEs to access finance to sustain and grow their business in the UK, India and Germany.
Using PCS as a springboard, our European expansion continued apace with entry into France in September; the first step in constructing a broader suite of services Tide will offer to French entrepreneurs. We welcomed Marc Lacroix as Country Managing Director to launch and lead the rollout. Marc is assembling our presence out of Paris, hiring market-leading talent and establishing an office.
In Germany, our PCS offering marked its first anniversary with strong lender adoption and rising revenues, highlighting the significant unmet need in small business financing in Europe’s largest economy.
Led by Anna Fromme-Schoen, our German teams continue to deliver key products supporting Tide’s business current account, including instant-access savings, expense management, invoicing, and numberless cards, all with deposit protection. We will keep expanding our business management offering to ensure SMEs can get their jobs done more easily with better tools and services than already exist in the market.
AI at Tide
AI is central to Tide’s mission to save small business owners time and money. By combining predictive, generative, and agentic AI, we are building a platform that not only supports entrepreneurs but actively works on their behalf. Already, AI – and increasingly with agentic AI as a driver – is delivering tangible results in fraud prevention and managing member queries.
In 2026 and beyond, intelligent agents will complete full administrative workflows end-to-end – supporting members, but importantly will co-create with AI, or review and approve outcomes. We’ll do this while maintaining trust through robust governance, explainability, human oversight, and region-specific data controls.
With proprietary data, direct member connectivity, and a strong governance and regulatory framework, Tide is uniquely positioned to lead responsible AI adoption globally.
Tide Insurance Services
Last month, we announced Dan McNally as SVP and CEO of Tide Insurance Services. Dan is leading our global insurance business, supporting the next phase of Tide’s expansion into much-needed business protection, specifically for SMEs.
Following our earlier launch in India, late in 2025 we readied ourselves to offer Employers’ Liability, Public Liability, and Professional Indemnity insurance in the UK.
Engineering and Technology
Product engineering is the heart of Tide, and in the coming months our global Chief Data and Technology Officer will join the Executive team to work alongside Vinay Ramani, our Chief Product Officer.
Through our One Platform prism, this individual will oversee engineering and technology foundations across London, Sofia, Hyderabad, and Lithuania, driving strategy and delivery across AI & Data, Marketing, Member Operations, Payments and Business Services, and Credit & Financial Services.
The $120 million strategic investment led by TPG will accelerate international expansion. This includes scaling the Lithuania centre (with our partner Architus), where we plan to hire 60–70 additional, mainly backend, professionals over the next three years, to advance AI-driven product innovation.
Supporting Female Entrepreneurs
Tide’s Women in Business programme continues to thrive, with a goal of supporting 200,000 female-led businesses in the UK and 500,000 in India by the end of 2027. In November, we launched the UK Female Business Owners Index, surveying 850+ women nationwide to capture emerging entrepreneurship trends.
Despite macroeconomic pressures, two-thirds of founders expect increases in revenue next year, including nearly one in five forecasting transformational growth of 50 – 100%. While access to finance and operational gaps remain challenges, founders are investing in AI, expanding teams, and entering new markets. Their resilience is immensely heartening.
In India, Tide’s Bharat Women Aspiration Index highlights brisk growth in women-led businesses, particularly in smaller towns, driven by strong family support (77%) and mentorship (63%). Many women are re-entering the workforce after raising children, applying their skills to start and contribute to strong, family-centric entrepreneurship.
Across both markets and in Europe, we will continue delivering a body of support to build knowledge, insights and community throughout 2026.
Macro Outlook
We are seeking a very divergent environment for our members. In India, lightning digitisation is unlocking the enormous potential of India’s still largely informal SME sector and is emerging as a further energetic source of growth. Tide is proud to play its own small part in this powerful transformation by supporting formalisation through our business management platform.
In the UK, Germany and France, market conditions remain very challenging for SMEs. We will continue our calls on policymakers to translate feedback from SME owners and the industry into fresh and uplifting narratives – and most importantly – initiatives that deliver growth outcomes.
Tideans: One Team
With more than 2,500 employees globally, Tide’s culture is, more than ever, attracting talented and best-in-class individuals who share our mission. Our values of #MemberFirst, #DataDriven and #OneTeam are at the core of everything that we do. We are proud that our rapid scaling provides endless opportunities for Tideans to work for the benefit of our members.
We’re proud to be a successful, late-stage, well-capitalised fintech, continuing to define our category as we look ahead to an exciting 2026 with a focus on deeper connectivity, broader services, and greater efficiencies for our members.
