Former PPRO Chief Technology Officer, Wayfair and Klarna technology leader joins Tide’s executive team
Bernie to lead 700+ engineers across Tide’s global footprint
Tide’s position between finance and small businesses has helped it build a powerful dataset that links this divide
London, UK - 19 March 2026: Tide, the business management platform used by 1.8m members, has appointed Bernie Miles as Chief Data and Technology Officer (CDTO). Reporting to CEO Oliver Prill, Bernie’s arrival provides a major boost to Tide’s Executive Team.
Bernie brings more than two decades of senior technology leadership experience from global fintech and ecommerce businesses. He joins from payments firm PPRO, where he served as Chief Technology Officer and Managing Director since 2021. Before that, Bernie held senior technology leadership roles at Wayfair and Klarna, where he led large international engineering teams supporting rapid product and platform growth.
Tide’s next stage of growth - elevating the business management platform proposition
Bernie’s arrival marks an inflection point for Tide as it moves from a fast-growing fintech into a globally leading, AI-first business management platform for small and medium enterprises (SMEs). His appointment follows last year’s strategic investment from TPG, a leading global alternative asset manager, which valued Tide at $1.5 billion.
Tide is evolving from a financial services pure-play firm into a platform that delivers key products and services for small businesses including credit, accounting, tax, payroll and subscriptions.
Alongside, Chief Product Officer, Vinay Ramani, Bernie will help steer Tide’s progression into a full service business management stack with highly connected services spanning finance, admin and adjacent products, such as insurance, cash savings, and transport payments, so crucial to keeping small businesses growing.
Member-first AI
Tide already benefits hugely from agentic tailwinds and under Bernie’s leadership the company will responsibly apply advanced intelligence to unlock operational leverage. Tide is among the first companies to deploy AI to drive growth in regulated environments. Micro SMEs are time poor, busy, hardworking individuals and Tide will make AI work for their businesses.
Intersection of finance and business admin
Designed entirely with small businesses’ finance and admin needs at its core, Tide is uniquely positioned to deliver laser-focussed products and services for its members.
For example, its proprietary dataset - one of the largest globally focused on SMEs - provides a rich, real-time view of how small businesses operate, within a strong risk-management framework. This powerful and defensible data advantage means Tide can turn advanced AI into intuitive, practical tools that solve everyday business challenges, such as access to finance, at scale.
To help spearhead this step change, Bernie will lead a global team of more than 700 engineers in the UK, Bulgaria, Serbia, Romania, Lithuania and India, united by a single goal: to give small business owners back their time.
Tide’s mission
With SMEs forming the backbone of most economies, Tide’s purpose across its four live markets (UK, India, Germany, and France) is to provide the right technology environment for the creation of new businesses, and the management and growth of existing ones.
By focussing on their needs unlike other providers - Tide gives entrepreneurs the confidence, support and know-how to pursue their ambitions. The goal is simple: to let Tide’s 1.8 million members focus on what they do best, while Tide handles the complexity, including the back office, of running a business.
Oliver Prill, CEO of Tide, said: “Bernie is a proven technology leader with world-class experience in building and scaling complex platforms in high-growth, customer-centric environments.
“With 1.8m members and an ambition to become the world’s leading business management platform for SMEs, data and AI will be fundamental to how we differentiate and deliver value to our members.
“His track record of delivering reliable, mission-critical platforms makes him an outstanding addition to our executive team, and I’m delighted to welcome him to Tide.”
Bernie Miles, Chief Data and Technology Officer at Tide, said: “I’ve always been inspired by the sheer grit of entrepreneurs, and I’m thrilled to join a team that truly puts the small business owner at the heart of everything they do. My mission as CDTO is to ensure our technology works tirelessly behind the scenes so our members don't have to. That means giving small businesses access to AI-powered tools and connectivity and making them simple, intuitive and embedded into everyday workflows.
“By moving beyond the AI hype to deliver practical, intuitive tools, we can strip away the daily grind of administrative complexity. Whether it’s automating painful manual processes or providing deeper financial insights, our goal is to make the ‘boring stuff’ invisible, giving our members back the most valuable resource of all: the time to focus on their passion.”
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